Tap Into Business Solutions! This is just part of the article. Want the complete story, plus a host of other brand-boosting articles to make your job easier? Sign up!
Back to the April Issue
In addition to offering more than 100 personal care resources, including cosmetics, perfumes, skin care, bath and body, accessories, hair care, and natural and organic products, EXTRACTS was co-located within the New York International Gift Fair (NYIGF) this year, presenting personal care seminars, highlighting green product insights, as well as a range of marketing solutions and global industry trends. Together, EXTRACTS and NYIGF presented more than 2,800 exhibitors.
Personal care seminars focused on Spa Retailing: Massaging Your Retail Sales for Greater Profits and Organic Skin Care: Profit from Going Green. Bryan Durocher, founder of Durocher Enterprises, an internationally recognized consultancy providing coaching and marketing strategies for personal care and spa industry professionals, led the seminars.
Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!
EXTRACTS honored winning exhibitors with Best New Product Awards in the following categories. Danielle and Company was awarded Best of Show for its Organic Soap Garden, an all-in-one sustainable gift that comes complete with organic soil and a biodegradable planter and saucer, made from grain and rice by-products and filled with organic soaps and body washes.
Awards also were presented in five product-specific categories. In bath and body, the winner was Honeycat Cosmetics for its Chick of the Sea Foaming Crystals, presented in a recyclable sardine tin. The finalists in the bath and body category included Do Not Disturb, Inc., for its foaming bath salts, and Tact Beauty Cream, for Discover the World Brazil, a cocoa body scrub.
In beauty accessories, the winner was Tassi by What’s Hot! Inc., for a patented product that keeps hair away from the face while washing or applying makeup. Finalists included Oka B, for its Caroline shoe made with proprietary microplast technology, and Honeycat Cosmetics for its Oops! Pack. In cosmetics and fragrance, the winner was Joya by A Candle in the Wind for its Perfume in Porcelain, a scented candle and fragrance diffuser collection in porcelain vessels with illustrated motifs. Finalists included Mommy Makeup for its Any Wear Crème and The Balm for its Two-Timer Mascara.
In the natural/organic category, the winner was European Soaps, Ltd. for Bite Be Gone, a dual-action product with mosquito repellant cream to prevent bites and an afterbite balm to relieve itching. Finalists were Sonoma Lavender, for its lavender heated spa collection in recycled cotton, and The Kala Corporation, for its Mama Coco lip balms. In packaging, the winner was The Balm for its Read My Lips Lipstick, featuring a creamy formula packed with vitamins and jojoba. The lipsticks, named after newspaper sections, are packaged in newspaper print tubes and are 100% recyclable. Finalists were Nature’s Essence, for its Bamboo Collection packaged in a reusable gift box, and Sohum Cosmetics, for its Parade Perfumed Candle.
Judges included Nanci McArdle, managing editor of American Spa; Jamie Matusow, editor of Beauty Packaging; Victoria Wurdinger, contributing editor of Beauty Store Business; Dannielle Kyrillos, editor at large of DailyCandy.com; Meredith Schwartz, business editor of Gifts & Decorative Accessories magazine; John Saxtan, editor in chief of Giftware News; and Nancy Jeffries, New York contributing editor for GCI magazine. More information is available at www.extractsny.com.
Pure & Natural Kick-off
Fashion-forward and environmentally aware Manhattanites gathered at an eco-conscious Fashion Show at New York City’s Gotham Hall on Jan. 31. The prelude to Mercedes-Benz Fashion Week, held Feb. 1–8, 2008, was a testament to the power of and passion for all things natural. The Earth Pledge Future Fashion show, an event that invites top American and European designers to create fashions using natural and sustainable materials, was at the center of the action.
Lead sponsor, Pure & Natural, a new line of personal care products, and Earth Pledge, a nonprofit organization that promotes sustainable development by implementing and developing technologies that balance human and natural systems, collaborated to present the evening’s runway show, Future Fashion. With designers that included Marc Jacobs, Michael Kors, Stella McCartney and Versace, the show supported the effort to use sustainable materials in the fashion industry.
Fabrics included organic cotton voile, corn-based fiber, hemp, soy/bamboo and peace silk, a vegetarian silk raised and processed differently than conventional silk. Complementing the eco-fashions were hairstyles and makeup created by Bob Recine and makeup artist Dick Page. Celebrities attending the event included Isabella Rosselini, Carly Simon, Stella McCartney, Calvin Klein, Lauren Bush and Camryn Manheim.
At a press conference preceding the event, “eco-ambassador” Nancy O’Dell, host of television’s Access Hollywood, Sami Myohanen, Pure & Natural brand manager, and Leslie Hoffman, executive director of Earth Pledge, thanked collaborators, including Barney’s New York and Lexus Hybrid Living, and introduced the Project Runway designers, who are participating in a joint venture between Pure & Natural and Earth Pledge in designing a handbag utilizing Pure & Natural’s biodegradable bar soap packaging. The material, embedded with seeds, will sprout baby’s breath flowers when planted. The handbags will be auctioned off on Clothes Off Our Back, with proceeds benefiting the Earth Pledge Seed Blitz program, which teaches urban children the value of growing and using plants to help them connect to the earth.
Pure & Natural, according to marketing director and brand founder Tim Fuhriman, “balances quality ingredients derived from nature with beautiful, eco-conscious packaging,” and offers ingredients of 98% natural origin, which are biodegradable, hypoallergenic and free of parabens.
Dr. Neil Sadick and The Future of Dermatology
On Feb. 13, 2008, Dr. Neil Sadick, MD, FAAD, FAACS, FACP, of Sadick Dermatology, presented an overview of the latest findings in dermatology, at New York’s Hotel Plaza Athenee. Based on the newest research and innovations presented at the recent American Academy of Dermatology (AAD) meeting in San Antonio, Sadick addressed the topics of Lunchtime Beauty Treats, Antiaging Therapies, At-home Devices, Off-face Dermatology and the latest advances in cosmeceuticals.
With free time at a premium for many individuals, the prospect of treatments during lunch is growing in popularity, Sadick observed, because they require little down time and allow a quick return to the office. He addressed the introduction of Smart Lipo treatments, LEDs (light emitting diodes) for rejuvenation of the skin, as well as combination treatments, which include multiple modalities such as fillers and lasers. New antiaging therapies featured at the AAD included Fractional Resurfacing Lasers, Toxin Alternatives—for example those which utilize radio frequency ablation, new fillers and advanced cosmeceuticals.
“A new generation of cosmeceuticals with clinical efficacy and peer-reviewed science are indicative of the new generation of cosmeceuticals,” said Sadick. He cited Château d’Yquem extract with resveratrol and myobenol, an ultra-potent antioxidant that Christian Dior has utilized and helped develop, and is said to significantly reduce free radicals, improve skin quality, slow down the aging process and reduce the incidence of skin cancer.
Additionally, among the new cosmeceuticals presented were coffee berry, a highly potent antioxidant that protects against cellular damage; niacinamide, a new cosmeceutical molecule that addresses pigmentation, decreases melanin transfer to the skin and is considered a global rejuvenator and major advance of 2008; edelweiss complex, which inhibits melanin at the cellular level; and topical pyratine-6, a growth factor for improving the appearance of photodamaged skin and reducing erythema and skin roughness.
“Growth factors are among the new modalities for skin care that were addressed at the AAD,” said Sadick. He also discussed treatments for the removal of varicose veins and tattoos, and the new trend of selling at-home devices for hair removal, acne treatment and photorejuvenation.
More information is available at www.sadickdermatology.com.
Boots of U.K. at the Tents
Boots, the British health and beauty purveyor, also presented at the Fashion Week tents at Bryant Park. In Boots’ suite, located within the nonstop lobby of the Tents, beauty representatives greeted attendees with product samples, including Boots No 7 Protect & Perfect Moisturizing Body Serum, the Mediterranean Almond & Pistachio & Milk Body Butter and Boots No 7 Restore & Renew Beauty Serum. They also welcomed Carrie Ann Inaba, star of television’s Dance Wars to their suite to sample the products and meet and greet visitors.
Inaba tested the Boots No 7 Protect & Perfect Serum and posed for press. The Serum will officially launch in the U.S. this spring, and is designed to help reduce fine lines and wrinkles, as well as answer the demands of the entire body. The serum will retail for $21.99 and will be available at Target, as well as online at www.boots.com and www.target.com.
MAC Cosmetics Trendspot
To report on the wide range of makeup looks at a variety of the runway shows, MAC Cosmetics created its Trendspot Suite in the lobby of the Tents at Bryant Park. Each day, the latest cosmetic choices, lip colors, eye treatments and cheek colors, which were paired with the designers’ runway themes, were highlighted. For Carolina Herrera, the fall aesthetic included texture and color, with a mega dose of lip color, dark stained mouth with a brown and burgundy base and dusted with powder, in addition to black pigment dotted in the center of the lower lip for a bitten effect, all created by Diane Kendal. For Catherine Malandrino, Tom Pecheux followed the designer’s theme of green and organic with green eyes, using dark green, lime green and moss green together to create a rounded eye. The models wore no cheek color and displayed a matte nude lip, courtesy of MAC Lip Erase, which the makeup artist said was “like concealer and lipstick in one.”
DKNY did a fresh look, created by Charlotte Tilbury, with wide eyes and innocence portrayed with MAC’s Hot Hot Hot mascara. Mouths were wine stained, created by mixing two new shades of MAC’s Mattene Lipsticks, Lush and Rapturous, brown and rose together. A high cheek in pink completed the look. At Tuleh, makeup artist Polly Osmond took inspiration from Charlotte Rampling in the ’70s with a strong, metallic eye created with bronze pigment, topped by a chocolate shadow in the crease of the eye. The Ports’ 1961 show had a Gaelic feeling, and Tia Cibani of Ports 1961, created a mystical fairytale feeling. Isabelle LePage created makeup looks that mirrored the theme, with a pink skin tone, burgundy pigment lips, mixed with MAC’S Matte Gel in a tube, and used a berry lip gel on the eyes to create an ethereal look.