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Yes To Grapefruit Debuts

Ido Leffler, Founder of Yes To brand, launched the Yes To Grapefruit line at Market Table in New York City in late 2012.

By: Nancy Jeffries
Posted: February 8, 2013

Ido Leffler’s enthusiasm is infectious, and it’s no wonder. The creator of the Yes To brand, which has garnered a prodigious fan base since its founding in 2006, happily supports the natural, good for you ingredient profile and philanthropic bent that are at the core of the brand’s proposition. Skin and hair care products can be functional, natural, and affordable too, according to Leffler, and the Yes To brand (which now features more than 80 products in its Yes To Carrots, Yes To Tomatoes, Yes To Cucumbers, Yes To Baby Carrots, and Yes To Blueberries collections), has just announced its “newest baby,” says, Leffler, the Yes To Grapefruit line, which will launch in March 2013.

The Yes To family, according to Leffler, was born out of the desire to make consumers look and feel their most happy and radiant, and while it provides products that are good for you, the brand also helps to do good for others, most significantly with its Yes To Carrots Seed Fund, a non-profit organization that makes a difference in children’s lives through the creation of school gardens and micro-farms in Africa. Leffler estimates their projects will contribute to feeding more than 10,000 children each day. A combination of quality ingredients, philanthropy, and ultimately good business sense continue to propel the brand’s growth. According to Leffler, the Yes To brand has become the second biggest natural brand in the U.S., and is currently in 28,000 stores around the world.

Repair and Correct

The latest line of products, the Yes To Grapefruit collection, is first and foremost, targeted to repair and correct. Said Leffler, “This line of products is targeted for people who are just starting to see the signs of aging, when age spots and sun spots start to appear on the face and body.”

The line, which has undergone clinical trials and extensive research and planning, is claimed to provide noticeable differences in the skin within four weeks. “You will see a remarkable transformation of pigmentation spots,” says Leffler, who introduced the range of products, noting the four “Love Points,” upon which the line was created. “One, you will love how the product works. Two, you will love how the product looks. Three, you will love the price (all under $20.); and Four, You will love to tell your friends about it.”

The Line

Yes To Grapefruit Brightening Facial Towelettes, designed to exfoliate, cleanse, and moisturize, are said to leave the face refreshed and bright. They contain fruit acids, including grapefruit, which is rich in antioxidants such as lycopene and vitamin C, as well as citrus flavanoids, with soothing agents. In addition, the towelettes are compostable, paraben-free, and contain the Yes To Grapefruit formulation blend designed to reduce hyper-pigmentation, correct skin damage, and enhance skin radiance. Brightening Facial Towelettes retail for $5.99, per 25-count package.