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The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns for its seventh year of matching leading retailers with emerging beauty brands in 2013. Companies from all over the world must be approved to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the next big thing. For these brands, CPNA show organizers arrange prescheduled sales meetings and events with important retailers, and the area is open to all attendees throughout the three-day event.
CPNA is proud to announce the initial Discover Beauty line-up for 2013: African Botanics from South Africa, Greenland from The Netherlands, Jenetiqa from Canada, Manuka Doctor from New Zealand, Marilou Bio from France, MDSolarSciences from the U.S., Million Dollar Hair from Norway, Mirabella Beauty from the U.S., Skin&Co Roma from Italy and VitaMan from Australia.
All Discover Beauty brands are automatically enrolled for the 2013 Discover Beauty Award. This award is given to one brand, which is recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry leaders, beauty editors and participating retailers. The Discover Beauty Award winner will be announced on the evening of Sunday, July 14, 2013, as part of a private reception.
Cosmoprof North America will take place July 14–16, 2013 at the Mandalay Bay Convention Center in Las Vegas.