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Main floor of the 2013 CEW Beauty Product Demo.
What could be more fun and fabulous than 635 beauty products under one roof in the middle of Manhattan? The 19th Annual CEW Beauty Awards Product Demo, which drew more than 2,300 industry insiders to New York’s Metropolitan Pavilion on a snowy March evening, provided an opportunity for the members of Cosmetic Executive Women to cast their ballots for the best in beauty and celebrate the innovation and trends that have marked the year’s highest achievements in beauty.
According to Carlotta Jacobson, president of CEW, who led a discussion of the event’s new design, newest beauty trends and ongoing collaborations, “A CEW Beauty Award is the highest honor any beauty brand can receive, which is why 310 beauty companies entered their best new products in the competition.” In addition, according to Jacobson, the CEW seal stands for a superior product and is awarded by industry insiders who are experts in identifying the best beauty products in the market. CEW members vote to select the finalists in each of 32 categories. After the finalists are announced on April 5, 2013, CEW’s Board of Governors will vote to determine the winners, who will then be announced at the Beauty Awards luncheon May 17, 2013, at New York’s Waldorf-Astoria.
The Product Demo, which occupied two floors, featured a layout designed to replicate a department store, giving attendees the feeling of an extended beauty counter. Products were also displayed in alphabetical order this year, making specific products more accessible for attendees. There was an added emphasis on skin care tools, as CEW expanded its entry categories.
A collaboration with QVC was also new, and QVC buyers selected six beauty product finalists, one of which would be announced at the CEW Beauty Awards luncheon in May, and it will be featured on QVC.
The Eco Award, sponsored by Givaudan, recognizes a beauty product or product line that has moved toward the goal of sustainability, with finalists selected by The Natural Step. The 2013 finalist were: