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Live From New York

By: Nancy Jeffries
Posted: June 17, 2008

page 5 of 9

Sponsors of the 2008 awards included Allure magazine, Givaudan, Crest Whitestrips, CVS/pharmacy, The Royal Promotion Group, Acuvue, WWD BeautyBiz, Restylane®, KraftWorks, Veet, HBA Global Expo, Arcade Marketing, MaCher, Vidicom, Beilis Development, Rpr Marketing Communications, The Neostrata Company, Suite K, RAW Media Network and Digital Plus.

Aveeno and Skin Cancer Foundation Tour

On May 2, Perry Robins of The Skin Cancer Foundation, presided over the official launch of The Skin Cancer Foundation’s Road to Healthy Skin Tour, presented by Aveeno® and Rite Aid, which took place in New York City’s Union Square.

The tour will offer free full body skin cancer screenings, conducted by local board-certified dermatologists, in a private room inside a 38-foot customized RV. It will visit more than 50 cities across the country through October 2008.

Present at the New York City launch were Deborah S. Sarnoff, Cosmetique, Dermatology, Laser & Plastic Surgery, LLP, Francesca Fusco, Wexler Dermatology, Neil S. Sadick, Sadick Dermatology, as well as Frank DiCopoulous, of Guiding Light and other Guiding Light actors. At each stop on the tour, consumers will be invited to visit the RV and receive a quick, easy and potentially life-saving full body skin cancer screening. Informational material will be distributed so people can learn how to perform monthly skin checks at-home as well as how to protect themselves daily.

According to The Skin Cancer Foundation, skin cancer is among the fastest growing cancers in the United States, as 40% of people admit they never use sunscreen and only 11% use an SPF 15 or higher on a daily basis. “Aveeno® is committed to educating the public about the dangers of the sun and the importance of sun safety in helping to prevent skin cancer,” said Alissa Hsu Lynch, group product director of Aveeno. “By sponsoring this tour, we are confident we can help make a difference in growing awareness and prevention, so people can enjoy a healthy outdoor lifestyle.”