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Workshop for Digital Success to Take Place at Cosmoprof North America

Posted: April 22, 2013

As part of the 2013 Cosmoprof North America, will host the “Cornerstones of Successful Digital Marketing Campaigns Workshop,” a series of one-on-one meetings focusing on how to reinforce a strong marketing strategy and an impactful online presence.

The workshop will include a review of the four main principles that any digital marketing campaign must include. This small, intimate format will allow the team to give one-on-one advice to participating companies. The participating social media experts will provide each attendee with a take away action plan worksheet with items to focus on. As an added bonus, all participating companies will be automatically entered into a YouBeauty drawing—one winner will be selected and will enjoy a three-month mentorship from digital marketing gurus. Overall, this workshop is an opportunity for smaller companies who cannot regularly afford top-notch consulting talent to refine their online marketing strategy.

The worskshop is open to only four companies at a time and will be offered several times throughout the event; Monday, July 15 from 3 pm to 4 pm and 4 pm to 5 pm, and Tuesday, July 16 from 10 am to 11 am and 11 am to noon. These four workshops will be conducted by Stuart Bogaty, CMO of, and Herschel Thompson, vice president of marketing of Tickets for the sessions can be purchased here. The session is open to all show attendees, and tickets are $180 ($200 after June 14), while Professional Beauty Association (PBA) members can register for $150 ($170 after June 14).

Cosmoprof North America will take place July 14–16, 2013 at the Mandalay Bay Convention Center in Las Vegas.