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Workshop for Digital Success to Take Place at Cosmoprof North America

Posted: April 22, 2013

As part of the 2013 Cosmoprof North America, YouBeauty.com will host the “Cornerstones of Successful Digital Marketing Campaigns Workshop,” a series of one-on-one meetings focusing on how to reinforce a strong marketing strategy and an impactful online presence.

The workshop will include a review of the four main principles that any digital marketing campaign must include. This small, intimate format will allow the YouBeauty.com team to give one-on-one advice to participating companies. The participating social media experts will provide each attendee with a take away action plan worksheet with items to focus on. As an added bonus, all participating companies will be automatically entered into a YouBeauty drawing—one winner will be selected and will enjoy a three-month mentorship from YouBeauty.com digital marketing gurus. Overall, this workshop is an opportunity for smaller companies who cannot regularly afford top-notch consulting talent to refine their online marketing strategy.

The worskshop is open to only four companies at a time and will be offered several times throughout the event; Monday, July 15 from 3 pm to 4 pm and 4 pm to 5 pm, and Tuesday, July 16 from 10 am to 11 am and 11 am to noon. These four workshops will be conducted by Stuart Bogaty, CMO of YouBeauty.com/BeautySage.com, and Herschel Thompson, vice president of marketing of YouBeauty.com/BeautySage.com. Tickets for the sessions can be purchased here. The session is open to all show attendees, and tickets are $180 ($200 after June 14), while Professional Beauty Association (PBA) members can register for $150 ($170 after June 14).

Cosmoprof North America will take place July 14–16, 2013 at the Mandalay Bay Convention Center in Las Vegas.