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After a successful debut at the 2012 show, Cosmoprof North America (July 14-16, 2013, at the Mandalay Bay Convention Center in Las Vegas) is bringing back Spotlights, an exclusive initiative within its Discover Beauty program. This department store-like presentation serves as a showcase for companies that are big on creativity yet smaller in size. Event organizers focus on bringing brands deemed to be candidates for high-end retail stores, boutiques, salons and spas.
The 2013 spotlights lineup:
Aphelia – The Origin of Beauty (Australia): Range of premium herbal skin care for both spas and retail. Aphelia developed “the principle superior regime” drawing upon the expertise of herbal synergies based on traditional Chinese medicine and Aphelia’s biotechnology process to deliver natural skin care that targets the signs of aging.
Balanced Guru (U.S): Brand focuses on wellness and how it translates to all aspects of beauty. The company’s promise is to offer only certified organic choices, formulated based on ancient Eastern wisdom and modern scientific research.
Briogeo (U.S.): A prestige, naturally-based hair care collection created with premium ingredients. With formulas combining the best of science and nature, with at least 95% and naturally-derived ingredients, Briogeo products deliver performance-based results for a diverse array of hair textures and types.
Daily Concepts (U.S.): Line of clinically tested eco-bath accessories designed to provide the "ultimate bath and body experience" with an expiration date concept that is all about functionality and wellness.
Delaney Wellness (U.S.): Products feature the proprietary Beauty Reserve complex from cynthiana grapes, recognized for their high antioxidant and anti-inflammatory properties. Active ingredients and a time-release delivery system help promote improved skin texture and clarity, helping to diminish the signs of aging fine lines, dry lines and dullness for healthier more beautiful skin.
Edia Cosmetics for Hair (U.S.): Simple hair styling solutions for on-the-go chic. Using technological advancements to keep beauty mobile, products are designed for the time conscious yet style savvy consumer through uniquely portable products created for crafting individual, versatile looks for both men and women.