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Visions, Debuts and Trends

By: Nancy Jeffries
Posted: January 10, 2006

Maybelline New York Beauty Studio Welcomes Kristin Davis

Maybelline New York welcomed press and industry pros to their Beauty Studio in New York City. Kristin Davis, formerly of Sex and the City and the current spokesmodel for Maybelline New York, hosted the event. The party mood was energized by an array of Maybelline VIPs, as well as celebrity guests. In addition to viewing the new line of products for spring 2006, Maybelline New York celebrated the Big Apple with Cheryl Vitali, VP, Maybelline New York and Garnier; Karen Fondu, president Maybelline New York; Tamara Tunie, actress; Delta Goodrem, singer-songwriter; Ashley Holzer, U.S. Olympian; and Gail O. Mellow, Ph.D., president, Laguardia Community College.

The product introductions featured Maybelline’s PURE Collection of makeup, consisting of foundation, powder and concealer; Maybelline New York Superstay Lipcolor for long-lasting color and conditioning in a dual-edged tube; and Lash Stylist Comb Mascara—with its own styling comb applicator. The products will be on counter in January and February 2006.

CEW Welcomes Ann Gottlieb

CEW recently welcomed “nose” extraordinaire Ann Gottlieb to present at the Women in Beauty series, held at NYC’s Harmonie Club. Discussing the business of fragrance, Gottlieb recalled her 23-year career journey in the fragrance business, beginning with her stint working for Revlon on the road to being taken under the wing of Estée Lauder herself. Gottlieb’s creations include Obsession for Calvin Klein, and she is credited with US$1 billion of sales in the fragrance industry. In acknowledging Estée Lauder, Gottlieb said “They saw things in her that she didn’t see in herself.”

Gottlieb cited the challenges of creating personal care products, in addition to fine fragrances, and noted that she views her role “translating image into scent.” She said the fragrance industry is facing more competition than it ever has before, and that women are seeking glamour, luster and a luxury aesthetic, which, in her opinion, isn’t provided by designers. “Designers are careful to create a fragrance that is commensurate with their fashion creations; they’re interested in a cohesive presentation.” Gottlieb also addressed the changing dynamics in the perfume industry, in particular the role of essential oil houses. “Oil houses have had to go from providing oils to selling concepts that help sell oils; they’ve really had to step up their marketing components.” Gottleib also addressed the importance of listening and connecting with consumers while connecting them to the brands.

Artistic Visions

Visionaire 47 TASTE is a collaboration between International Flavors & Fragrances (IFF) and the scientific and creative talents of some of the world’s leading flavorists, artists, chefs and photographers. The volume, available in a limited edition of 4,000 numbered copies, uses taste-film technology, developed by Biotec Films, to deliver flavors that accompany images that interpret the concept of such tastes as exotic, youth, luxury and feast. Exotic, for example, by artist Nobuyoshi Araki, is an image of luscious red flowers accompanied by a taste experience that features mango, orange blossom and heat. Youth, by photographer and filmmaker Bruce Weber, offers an ingenuous youthful portrait accompanied by the taste of cherry licorice. The perfumers and flavorists who contributed to the project include Christophe Laudamiel, Marion Sudol and Michael Zampino.

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