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The Personal Care Products Council (PCPC) will hold its 2014 Annual Meeting on Sunday, February 23, 2014 through Wednesday, February 26, 2014 at The Breakers in Palm Beach, Florida. The program will kick off Sunday evening with a dinner for all attendees featuring a keynote address by Zappos CEO Tony Hsieh. Hsieh’s energy and focus on “Delivering Happiness” will set the stage for a successful, results-oriented and fun event.
Attendees will learn about Hsieh’s journey from a young entrepreneur to one of the most successful CEOs in the country. They will hear firsthand about his standard-bearing commitment to customer service, his innovative views on corporate culture, and his visionary “Downtown Project,” which is committed to transforming downtown Las Vegas into the most community-focused large city in the world.
Additional meeting speakers includes Jonah Berger, the James G. Campbell associate professor of marketing at the Wharton School at the University of Pennsylvania and author of New York Times and Wall Street Journal bestseller, "Contagious: Why Things Catch On," will address attendees on Monday, February 24 at the morning plenary session.
Berger combines groundbreaking research and powerful stories as he addresses why ideas spread, some products get more word of mouth than others, and certain online content goes viral. Through rigorous academic research, he put together a framework for crafting contagious content. His research has been published in top-tier academic journals and appeared in major news outlets.
More speakers will be announced over the next several weeks.