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Live from New York: CEW Hosts Newsmaker Forum
By: Nancy Jeffries
Posted: August 5, 2008, from the August 2008 issue of GCI Magazine.
From left, Christophe Maubert, Robertet Fragrances; Carlotta Jacobson, CEW; Susan Arnold, P&G; Jill Scalamandre, Chrysallis and CEW chair; Mary Murcko, Women’s Health.
page 4 of 6The symposium featured a roundtable discussion led by master of ceremonies and symposium co-chairman, Jim Krivda, that focused on “How to Make Your Fragrance Customers Happy and Increase Sales.”
Roundtable participants included Marian Bendeth, global fragrance expert, Sixth Scents, Toronto; Chandler Burr, fragrance critic for The New York Times; Ann Gottlieb, president, Ann Gottlieb Associates, Inc.; Marlen Elliott Harrison, creator/editor, perfumecritic.com; Jan Moran, CEO, Crescent House Publishing, LLC and creator of the Scentsa Fragrance Finder, as well as others.
Moran said the abundance of fragrances has the consumer confused. “Consumers are overwhelmed and don’t have the frame of reference to gather the information they need,” she said. “I think the future is predicated on technology. In that way, we can communicate the information around the world.”
Naturals and organics were also on the agenda. According to Bendeth, “They’re making very big inroads. It’s another expression of fragrance. In order to be fair, we need to let the customers tell us what they’re interested in.”
Gottlieb added, “What the customer is asking for, however, could very well be unrealistic. We owe consumers an explanation of what is and what is not organic.”