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Live from New York: CEW Hosts Newsmaker Forum

By: Nancy Jeffries
Posted: August 5, 2008, from the August 2008 issue of GCI Magazine.
From left, Christophe Maubert, Robertet Fragrances; Carlotta Jacobson, CEW; Susan Arnold, P&G;

From left, Christophe Maubert, Robertet Fragrances; Carlotta Jacobson, CEW; Susan Arnold, P&G; Jill Scalamandre, Chrysallis and CEW chair; Mary Murcko, Women’s Health.

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Burr noted, “There is disinformation out there. Perfume is not meant to be all natural, that’s not perfume.”

Sponsors of the symposium included Procter & Gamble, Firmenich, Givaudan, Robertet and Symrise, Bath & Body Works, Bedoukian Research, Takasago, Mane and Perfumer & Flavorist magazine.

Scentsa Fragrance Finder Debuts at Sephora

On May 19, 2008, Jan Moran, noted fragrance expert and author of the Fabulous Fragrances book series, introduced the Scentsa Fragrance Finder at the Sephora on Madison Avenue and 42nd Street in New York City.

Scentsa won a FiFi Award from The Fragrance Foundation this year for technological innovation, as the device utilizes touch-screen technology, offers speed and interactivity, features a large navigational screen and is easy to navigate. Users can search for information on new fragrances, discover fragrances from the same families, view images, run videos and find global fragrance reviews.

Betsy Olum, senior vice president of marketing, Sephora, said, “Scentsa will revolutionize the way we traditionally think about finding a fragrance. With this program, our clients will be able to quickly and easily locate a fragrance favorite or discover a new one.” The technology allows searching by brand name, fragrance name, fragrance notes and best sellers. Moran said this is the first phase of a nationwide initiative, and plans are being made for international outreach.

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