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Indie Beauty Retailers to See the Spotlight at Cosmoprof North America

Posted: June 17, 2014

In an oversaturated beauty market, specialty retailers are burdened more than ever with delivering new and standout products to consumers who’ve seemingly seen it all. But how do specialty stores break this barrier in a market with different versions of the same products?

 

At the 2014 Cosmoprof North America show, executives from leading indie retailers will share their insights on what it takes to make these specialty brands and stores resonate with the customer in the evolving, ultra competitive indie space. From what products have landed on their shelves and why to merchandising stock, each will share the journey from product discovery to purchase, and what staying power means for brands within each of their respective outposts.

The conference entitled “Specialty Retailers: Gateway to Discovery” will be moderated by Faye Brookman from Women’s Wear Daily (WWD), and it will be held at Cosmoprof North America on Monday, July 14, 2014 from 11 am to 12:30 pm. It will include the following panelists: