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The Swedish Invima Company’s IsaDora Cosmetics launched its color cosmetic summer lines on February 23 at the Helen Mills Theater in New York City’s Chelsea district. Ingrid-Marie Johansson, export director for the Swedish company, provided details on the new Terracotta Glow—an oversized bronzer with a natural goat’s hair brush—and Malibu Color Collections, featuring shades of creamy vanilla and turquoise. Johansson also provided insights into the European history of the company, first launched in Sweden in1983. The line is set to launch in the United States and Puerto Rico in May, exclusively at Walgreens. The company is one of the leading prestige beauty authorities in Europe, with a presence in 40 countries and a fashion-forward palette for all skin tones. The latest additions are hypoallergenic, fragrance free and non-irritating.
In addition to the Terracotta Glow and Malibu Collections, IsaDora offers a Mega-Mascara Lengthening formulation, with natural vegetable fibers and cone-shaped brush that features air-tight click closure packaging, and Lip Treat Color—a conditioning lipstick with vitamins A, C and E. The company hired celebrated makeup artist Brigitte Reiss-Andersen as its creative consultant.
Reflectives in a Chelsea Gallery
On February 23, Nioxin® Volumizing Reflectives™ presented an evening of hairstyling techniques and tips by celebrity stylist Laurentius Purnama and runway looks from fashion designer Alvin Valley at New York’s Newspace Gallery, which became a dual runway reminiscent of Fashion Week. Eva Graham, Nioxin founder and chairman of the board, introduced the event; and Belinda Knisley, director of educational training and development for Nioxin Research Laboratories, presented the products and principles of styling hair and maintaining scalp health with on-trend hairstyles, as well as Valley’s fashions for fall 2006. Commentary by Valley and Purnama enlivened the presentation, and a model wearing a Herringbone Chignon styled with Volumizing Reflectives Volume and Texture Crème and one with a Side Ponytail styled with Reflectives™ Bodifying Foam demonstrated the products’ styling potential.
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The company—which noted, “your hair is a reflection of you”—introduced Volumizing Reflectives as a two-pronged approach for creating volume for fine and fragile hair textures. The first was Nioxin’s thickening technology BioAmp™, which adds dimension with glyco-proteins and amino acids. Second, the products contain no PVP film formers or alcohols, which can lead to product buildup and drying. The products also contain UVA and UVB inhibitors to protect against the drying effects of the sun. The line includes Volumizing Reflectives Bliss Thermal Protector, Volumizing Reflectives Root Lifter, Liquid Sculpting Crème and Niospray®, a humidity resistant hairspray.
Skin Amnesty is So Forgiving
Science-inspired renewal for the skin was the subject of a launch on February 24 at New York’s DB Bistro Moderne. The Skin Amnesty line—created by Matthew Galumbeck, M.D., medical director of Spa Phoenix—was developed to offer women and men a regimen to delay the need for plastic surgery, as well as maintain its results. Galumbeck developed Bioactive Modulators®—proprietary blends of active ingredients designed to restore health to the skin and counteract aging at the cellular level. The line includes a foaming cleanser, a conditioning solution to tighten pores, a moisturizing treatment, eye cream and an antiaging serum with a patented dual chamber system. The airless inner chamber houses a 15% solution of pure vitamin C, which is isolated from the other ingredients until dispensed.
According to Cindy Galumbeck, who introduced her husband’s line, “Skin Amnesty is a skin care line that can pardon you for all your sins,” hence the name. Accordingly, the foaming cleanser contains elder, cucumber and pellitory.
FiFi Finalists Breakfast
On February 28, The Fragrance Foundation held its annual FiFi® Finalists Breakfast at the Mandarin Oriental Hotel’s Grand Ballroom in New York City. Rochelle Bloom, The Fragrance Foundation president, acknowledged the sponsors of the event—which included Arcade Marketing, drom Fragrances International, Firmenich, Fragrance Resources, Givaudan Fragrances, International Flavors & Fragrances, Manheimer Fragrances, Quest International and Symrise. She also thanked Tom Wopat, star of Broadway’s Glengarry Glen Ross and co-host of the breakfast.
The top five finalists in each of the 20 categories were announced, and, for the first time, four award winners were acknowledged at the breakfast:
Editorial Excellence in Fragrance Coverage—Women’s Scent Feature
ELLE—“Modern Vintage”—November 2005 Issue
Editorial Excellence in Fragrance Coverage—Women’s Scent Bite (Tie for First Place)
ELLE—“Star Maps”—September 2005
Elegant Bride—“Scents of Style”—Fall 2005
Editorial Excellence in Fragrance Coverage—Men’s Feature
ELLE —“The Man Show”—October 2005
Technological Breakthrough of the Year
Valois Group for Imagin
Retail Marketing Society
On February 28, Lloyd Lippman, president of The Retail Marketing Society, introduced Marshal Cohen at a luncheon held at New York City’s Williams Club. Cohen, chief industry analyst of The NPD Group and author of Why Customers Do What They Do: Who They Are, Why They Buy and How You Can Anticipate Their Every Move, discussed major trends driving consumer behavior, noting his “five E” approach to reaching consumers—educate, explore, elevate, entertain and evaluate. He said the cosmetic and fragrance industries have been successful in keeping it fresh and relating to consumers’ real needs, citing Jergen’s as an example of a cosmetic company that had energized its brand with appropriate, targeted marketing of targeted products to which many women can relate. In addition, Cohen noted Dove’s campaign, which shows real women talking about real issues, as another way to tap into consumer needs and interests.
Cohen noted that lifestyle marketing cannot be achieved by just adding fragrances or bath products to an existing line. There needs to be a transition from a traditional mindset to a lifestyle mindset, and the perception should be changing from individual to community, consumer to co-purchaser, transaction to transformation, from selling to educating, and from product to lifestyle.
On March 6, the spring fragrance launch of Salvatore Ferragamo’s new Incanto Charms took place on the fragrance floor at Bloomingdale’s 59th Street store. A follow-up to the successful launch of Incanto Dream, the fragrance interprets Ferragamo’s spring/summer 2006 collection with a message inspired by European chic and the magical allure of the East. The floral, fruity fragrance was created by Beatrice Piquet of International Flavors and Fragrances, and contains notes of passion fruit, honeysuckle, jasmin, rose, amyris wood and musk. In addition to the eau de toilette, the line includes a body lotion and bath/shower gel. Ferragamo’s Apparition Homme, by Emanuel Ungaro, also was featured. Attendees included Dana Kline, vice president sales, Gary Farn, Ltd.; Heather Lindgren, field sales director, Gary Farn, Ltd.; and Denise Ramirez, women’s fragrance buyer, Bloomingdale’s.