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Live from New York: ICMAD Names 2008 Young Designer Award Winners
By: Nancy Jeffries
Posted: November 14, 2008, from the November 2008 issue of GCI Magazine.
From left, second-place Young Designer Awards winner Maria Maldonado; first-place winner Netta Rabin; and third-place winner Katie Fowler
On September 10, International Cosmetic Manufacturers and Distributors (ICMAD) held its 2008 Young Designer Awards Dinner at New York’s Twenty Four Fifth. ICMAD president David Schieffelin welcomed attendees, explained the design competition, acknowledged the professionalism of the students’ packaging submissions and thanked the sponsors of the event, which included GCI magazine and HBA Global Expo, among others. He then introduced guest speaker Martha Brady, current president and CEO of Caudalie USA and former general manager of La Prairie.
Brady, who presented the awards to this year’s winners, discussed the need for creative, effective packaging. “Today, presentation is everything,” said Brady, noting that if packaging doesn’t perform, the customer won’t buy the product again. “You need a certain amount of intellectual curiosity, an understanding of the marketplace and the channels of distribution, as well as what will make your package stand out,” she continued. “There’s no other word for it; you are seducing with your package.”
The first-place 2008 ICMAD Young Designer Award went to Netta Rubin from the Fashion Institute of Technology, New York City. Second-place was awarded to Maria Alexandra Maldonado of the Savannah College of Art & Design, Savannah, Georgia, and third-place was awarded to Katie Fowler of the American Academy of Art in Chicago, Illinois.
Redken Supports Colorful Neverland
Redken was the creative force behind many of the colors and hairstyles that graced the runway at this season’s Mercedes-Benz Fashion Week in New York City, including at the Betsey Johnson runway event. Models wore pinafores, striped leggings, waistcoats and bowler hats, making for a colorful mélange. Pink, blue, gold and purple pageboys and short bobs made models’ hairstyles an integral part of Johnson’s message, while skulls and crossbones, crinolines, elephant-shaped balloons and the ubiquitous cartwheeling Johnson herself—dressed in neon green—stole the show.
Tarte’s Fashion Week
This was the first time that Tarte Cosmetics participated in Fashion Week at Bryant Park. Tarte provided the key makeup for Charlotte Ronson’s Spring 2009 show, which took place September 6. Beauty.com makeup artist Tina Turnbow’s inspiration for the show was Madonna’s Lucky Star song and grunge music. She was able to achieve the look with Tarte products such as Provocateur Pressed Mineral Powder with SPF 8 and 24/7 Lip Sheer with SPF 15 in Tea Time.