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Live from New York: Sharing the Fantasy

By: Nancy Jeffries
Posted: August 7, 2006

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Luxe Pack New York 2006, held at the Metropolitan Pavilion, welcomed 75 packaging manufacturers. The annual two-day packaging event featured high-profile content seminars, special displays and the gala Art of Packaging Award dinner. Seminar presentations included “Innovations in Brand Security, Tracking and RFID;” “What’s New: Is it Cutting Edge or Cannibalizing Brands;” “Emotional Branding,” featuring Marc Gobe; and “Design and Hidden Dimension in Smell,” with Debra Butler, vice president, Creating Marketing Studio, Firmenich.

Marc Rosen welcomed award recipients, speakers and attendees to the annual Art of Packaging Award dinner at New York’s University Club—which has raised $250,000 for the Marc Rosen Scholarship for Graduate Package Design at Pratt Institute in its 10 years. This year’s award dinner honored P&G Beauty, with Marc Pritchard, president of Global Cosmetics and Hair Colorants, P&G, accepting the award.

Pritchard acknowledged this year’s scholarship recipients—Pratt students Guemhee Choi, Kyoko Ikemoto, Sun Min Park and Chatwalee Phoungbut—and praised them as being among “the students who will become the designers of the future.” He cited the visceral reactions ignited by design, saying, “I love the way design creates the total experience,” and adding, “Designers help us bring form and meaning to function. Design is the make or break part of this industry.” Mistress of Ceremony, Molly Sims, star of NBC-TV’s Las Vegas and CoverGirl spokesmodel, congratulated Pritchard, with whom she has worked closely on CoverGirl.

CEW Beauty Series

At New York’s Harmonie Club, CEW welcomed three beauty entrepreneurs to speak on the challenges of creating a successful indie brand. Laura DeLuisa, founder of DuWop; Lisa Price, founder of Carol’s Daughter; and Wende Zomnir, founder of Urban Decay and Hard Candy, discussed the “Secrets to Early Success” and the individual paths that led them to establishing their own businesses.

Zomnir, who launched Urban Decay 10 years ago, said it was a learning process that required being very resourceful, scouting out manufacturing contacts, fillers and packaging sources. She said, “We wanted to create cosmetics that were colorful and beautiful, but also urban and gritty—the antithesis of what cosmetics were 10 years ago.” Urban Decay became so successful that it was acquired by LVMH.