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Live from New York: Fragrance Online Presence Expands

Posted: December 10, 2008, from the December 2008 issue of GCI Magazine.

page 5 of 5

Laura Geller announced the re-branding of her line, now called Laura Geller Brand Ingenuity, at an event in New York City.

Geller’s newly redesigned brand is now expanding into the drugstore channel, as well, as it branches into CVS stores in Washington, D.C. and California as part of the retailer’s Beauty 360 store-within-a-store concept. “We have been very strategic about our rollout plans and we feel the time is right for this re-branding,” Geller said.

Her refreshed brand offers a cosmetics collection, among other items, which is formulated in Italy, and blended and baked for 24 hours in terracotta pans to create rich textures and vibrancy.