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Cosmoprof Bologna to Explore Trends

Posted: March 3, 2009

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Can a beauty product really change your mood or transcend you into a dream state? Many beauty companies are forging ahead with this movement, infusing pheromones and human growth hormone into their products to arouse, rejuvenate and slow the signs of aging. Is relaxed skin healthy skin? Fad or fiction? You decide.

Several years ago, beauty brands relied on traditional marketing efforts to gain consumer interest, but consumers are now reaching out on their own to those same beauty brands. This shift has resulted in a two-way street of communication between the companies—both large and small—and their intended audience. As a result of the Internet, this communication has broadened significantly in a relatively short period of time.