Tap Into Business Solutions! This is just part of the article. Want the complete story, plus a host of other brand-boosting articles to make your job easier? Sign up!
The Fragrance Foundation’s Junior Advisory Board presented a panel discussion called Let’s Talk About Naturals in Fragrance at The Park in New York City’s Chelsea. Fragrance Foundation president Rochelle Bloom welcomed the audience and acknowledged the efforts of the Junior Advisory Board in bringing the distinguished panel together for the evening. Panelists were Jean Claude Delville, Firmenich; Paul Seplowitz, Coty Beauty; Mandy Aftel, Aftelier Perfumes; Richard Louapre, Danisco; and Camille McDonald, Bath & Body Works. Jeb Gleason-Allured, editor, Perfumer & Flavorist, moderated the panel.
The existence of a variety of terms used to describe “naturals” was clear at the onset, as were an array of opinions regarding relative value. Naturals are across all industries, according to McDonald, and are described with such variable nomenclature as natural and organic, nature-derived, and nature-inspired (which are 100% synthetic). “Sometimes you’re dealing with real naturals, and other times it’s water with natural extracts,” said McDonald.
According to Bath & Body Works’ ISO definition, , “natural raw materials are vegetable, animal or microbiological materials derived through natural means.”
This may or may not be the case when “standards of credibility for naturals have become fuzzy,” said McDonald. Seplowitz contended, “Both naturals and man-made chemicals have a place in the market, and it’s important to stress that it really is safe in its intended use, whether it is natural or a blend.”
“The consumer is leading the drive for naturals, and people are questioning how things are grown, farmed and formed,” added Aftel.
Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!