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Gwen Stefani Media Blitz
By: Nancy Jeffries
Posted: December 19, 2006
From left, Catherine Walsh senior vice president, American Fragrances, Coty Prestige Worldwide; Michele Scannavani, president, Coty Prestige Worldwide; Gwen Stefani; and Bernd Beetz, CEO, Coty Inc.
“Gwen Stefani is the perfect partner to create a signature fragrance,” said Bernd Beetz, CEO, Coty. “Her distinctive look, music and embrace of ethnic influences, coupled with her effervescent personality, will make her fragrances highly appealing to a generation of women around the world”
In a brief interview with Catherine Walsh, senior vice president, American Fragrances, Coty Prestige Worldwide, Stefani stated, “I wanted to go with someone that respected my aesthetic and let me go where I wanted to go creatively.