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By: Nancy Jeffries
Posted: December 19, 2006
From left, Karen Fondu, president of Maybelline New York-Garnier; Laurent Attal, president and CEO of L’Oréal USA; Cheryl Vitali, senior vice president of Maybelline New York-Garnier; and Alan Meyers, senior vice president, R&D, L’Oréal USA.
Vitali noted that the ingredient line up—which includes lycopene, magnesium and vitamin A—is designed to penetrate into surface skin cell layers to protect and nurture cells. “There is a huge health and wellness trend right now,” said Vitali. “And women are demanding high-performance products that speak to it.”
“Women are demanding targeting solutions for each issue their skin requires,” said Alan Meyers, senior vice president, R&D, L’Oréal. “It has to be new and better.”