Garnier Nutritioniste

By: Nancy Jeffries

Posted: December 19, 2006

Garnier, a brand recognized for its performance hair care products, launched a complete line of skin care products on November 30 at New York’s Skylight Studios, The Garnier Nutrioniste collection is comprised of 15 products in all, with two treatment lines and a complete cleansing range. The brand presents the lifestyle message “Feeding skin and starving wrinkles.” Both were top priorities at the event, and Karen Fondu, president of Maybelline New York-Garnier, and Cheryl Vitali, senior vice president of marketing, Maybelline New York-Garnier, provided background for the development and positioning of the new line. Fondu noted the “phenomenon of all the Garnier brands,” which she said had delivered unprecedented sales. The company worked for more than three years to bring the brand to the market.

Vitali noted that the ingredient line up—which includes lycopene, magnesium and vitamin A—is designed to penetrate into surface skin cell layers to protect and nurture cells. “There is a huge health and wellness trend right now,” said Vitali. “And women are demanding high-performance products that speak to it.”

“Women are demanding targeting solutions for each issue their skin requires,” said Alan Meyers, senior vice president, R&D, L’Oréal. “It has to be new and better.”