Cosmoprof North America, held July 19–21, featured 625 exhibiting companies and welcomed more than 22,500 attendees—including importers, distributors, manufacturers and brand owners. The 2009 edition also welcomed PBA Beauty Week, a beauty event featuring networking, education and professional growth opportunities across sectors of the beauty industry.
Through collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof North America also dedicated special sections on the show floor to distinct International Country Pavilions, allowing small- and medium-sized companies from select markets to participate in the event with the objective of obtaining direct "face time" with distributors and retailers to secure U.S. distribution. Featured countries at the 2009 show included Australia, Brazil, China, Italy, Korea, Mexico and Taiwan.
The International Buyer Program sought to unite buyers and sellers around the world with the resources, contacts and data to build business. For the seventh consecutive year, beauty and cosmetics companies showcasing their products at Cosmoprof North America were offered the opportunity to meet one-on-one as part of pre-scheduled appointments with a group of selected importers and distributors. Overall, 200 meetings were held as part of the International Buyer Program; involving more than 91 exhibiting companies and 140 qualified international buyers. The international buyers were invited from Australia, Brazil, Burkina Faso, Canada, Columbia, Denmark, Ghana, India, Kenya, Mexico, Romania, Senegal and Uruguay.
As part of Discover Beauty, a Cosmoprof North America exclusive that assists newly emerging brands in finding the proper market while spotlighting the newest trends for influential retail buyers, the Discover Beauty Award was launched. The 20 brands participating in the 2009 Discover Beauty program were judged on packaging, overall brand concept and likelihood to succeed in the beauty marketplace. The voting was done by specialty retailers such as Henri Bendel, HSN, Kalologie and PureBeauty as well as various beauty bloggers—including AOL.com, TotalBeauty.com, AGirlsGottaSpa.com, RomyRaves.com and Beauty.com. The recipient of the inaugural Discover Beauty Award was TouchBack by ColorMark, a hair color in a marker designed for touch-ups of gray roots.