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BolognaFiere Group and SoGeCos S.p.A., organizer of Cosmoprof Worldwide Bologna, have signed a strategic partnership agreement with Ipekyolu, the Turkish organizer of the BeautyEurasia trade show. The parties will work together to further develop the event, which is held annually in Istanbul.
In 2009, BeautyEurasia attracted more than 340 exhibitors from 40 countries and welcomed more than 17,000 professional visitors. According to a press release, the show has proven to be the ideal gateway to doing business with both the local Turkish market as well as with the surrounding regions—including the Balkans, the Middle East, North Africa and Central Asia. Ipekyolu has operated shows in Turkey since 1999.
Under the terms of the agreement, SoGeCos S.p.A., wholly owned by BolognaFiere Group, will be in charge of international marketing and, in cooperation with Fairsystem International Exhibition Services s.p.a. (another BolognaFiere Group company), will international sales.
“Ipekyolu is an ideal partner for growing our business in the Eurasian region," said Aureliana De Sanctis, managing director, SoGeCos S.p.A. "We share a common view on the opportunities presented to us by the Eurasia region, and are delighted to collaborate on the project.”
"The expertise and insight of SoGeCos S.p.A. and BolognaFiere Group will be invaluable to the success and growth of the show, as well as to the development of the beauty business in the region,” said Mahmut Er, president, Ipekyolu.