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CEW (UK) Names 2010 Award Winners

Posted: May 24, 2010

More than 600 U.K. beauty industry insiders have spoken, and CEW (UK) announced the 27 deserving winners of one of the industry’s most prestigious awards, the 2010 Beauty Oscars. Recognizing the ultimate in product innovation and excellence, the annual CEW (UK) Beauty Awards reveal the must-have beauty buys for the year ahead.

The winning products can be viewed and purchased, subject to availability, online through a dedicated CEW (UK) Beauty Insiders Shop. Highlights from the 2010 CEW (UK) Beauty Awards, and the full list of winners, are detailed below.

New philanthropic standalone beauty and lifestyle brand All for Eve is a rising star of the awards. The brand, whose intention is to raise funds and awareness for gynaecological cancer research by donating all net profits from sales to The Eve Appeal, took home the Beauty Oscar in four categories. A brand to watch in 2010, All for Eve enjoyed success in both Mass and Prestige categories, winning Best New Bath & Body Product—Mass, Best New Make-Up—Mass, Best New Brand—Mass and Best New Hand & Nail Care Product.

Ageless favorite and new brand entry for 2010, Liz Earle won a hat trick of awards in the Prestige category, taking home Best New Bath and Body Product, Best Classic Beauty Product and Best New Everyday Skincare Product for the Naturally Active Skincare range.

Designer fragrances dominated the Prestige category with Marc Jacobs LOLA securing Best New Women’s Fragrance and Gucci by Gucci pour Homme winning Best New Men’s Fragrance. Crabtree & Evelyn India Hicks Island Night stole the Celebrity Fragrance Oscar from last year’s winner Kate Moss, winning Best New Women’s Celebrity Fragrance—Prestige.