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CEW (UK) Names 2010 Award Winners
Posted: May 24, 2010
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For the second year running, Clinique Skin Supplies for Men Age Defense for Eyes won the award for Best New Men’s Grooming Product—Prestige, while A’kin pureMAN Calming After Shave Balm took the Oscar for Best New Men’s Grooming Product—Mass.
Also shining through in the makeup categories, designer Dior’s Diorskin Nude Natural Glow Hydrating Make-up took home Best New Make-Up Product—Prestige, whilst Dolce & Gabbana The Make-Up took the title of Best New Brand—Prestige.
The prestigious, hotly contested Best British Brand Beauty Award was picked up by luxury British spa and skin care brand, Elemis. Elemis’ successful combination of natural active ingredients with cutting-edge technology has enabled the brand to produce influential antiaging products and professional spa-therapies, continuing to fly the flag for British beauty brands.
The CEW (UK) 2010 Beauty Awards Winners were presented with CEW (UK)'s exquisite Lalique Beauty Oscar at a dazzling awards ceremony at the InterContinental London Park Lane. A total of 304 products in 26 categories competed for the awards this year, an increase on 2009’s entrants. All 27 winners were voted for by more than 600 CEW (UK) members.
The winning products were supported by counter and window promotions with the CEW (UK) Beauty Awards retail partner Harrods from April 25, with its ‘Beauty Oscar Day’ taking place on the May 7. QVC, the official broadcast retailer of the CEW (UK) Beauty Awards also ran a special, two-hour evening program on April 26 featuring the winning and finalist products that are sold on QVC.