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The changes in consumer demographics, consumer buying patterns and behavior will be explored in HBA's "Three Macro Trends for the Beauty Industry" webinar 2 PM EST on July 29, 2010. The expert speaker panel, moderated by GCI senior editor Jeff Falk, will provide current information that will help product development teams create, market and brand new products to meet evolving consumer needs. The trends that will be presented include the change in distribution patterns as more consumers look to new media to help them find products. The shift in consumer needs as the population grows older will also be explored, as well as the growing interest in sustainability and natural products.
The speaker lineup includes HBA 2010 faculty who will be presenting at the September Expo & Conference:
A live question and answer session with the speakers will follow the presentations. For more information and for group discounts, contact Rebecca Fraimow, 1-609-759-7605. Direct registration for HBA Macro Trends Webinar is also available.