The professional distribution channel focusing on the salon sector is once again showing signs of growth, and according to the Professional Beauty Association (PBA), the professional hair care industry shipments in 2012 grew by 2.2% (through June 2012).
Opportunities are ripe for innovative brands to develop distribution and make a dent in the marketplace, and a new panel set to take place at the 2013 Cosmprof North America event will feature key decision-makers from independent professional salon brands who will share insights on how they were able to build their distribution platforms and how they compete in the marketplace with large multinational brands with large advertising and promotional arsenals. How will the professional market place compete and ultimately survive?
The PBA CEO Round Table will be held at Cosmoprof North America on Sunday, July 14 from 4 pm to 5:30 pm. It will be moderated by John Heffner, president and general manager of OPI Cosmetics, who brings his expertise and insight as the former president and CEO of CND (Creative Nail Design) and a 2010 CPNA round table panelist.
Additional panelist include:
- John Maly, founder, Mirabella Beauty
- Steve Goddard, founder, Pravana International
- Jeff Orrell, senior vice president of sales and marketing, Neuma Beauty
Cosmoprof North America will take place July 14–16, 2013 at the Mandalay Bay Convention Center in Las Vegas.