[update] CEW Announces 2018 Beauty Award Finalists

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CEW has announced the finalists for the 2018 CEW Cosmetic Executive Women Beauty Awards.

The Beauty Awards honor the most innovative products of the year and are selected by CEW’s more than 9,000 U.S. members, all of whom are industry professionals. Members voted for nominees March 1-15, 2018.

Slideshow: 15 Top Innovation Trends from CEW’s London and New York Product Demos

The 252 finalists were chosen from a pool of more than 1,000 entries and 500 brands; the awards also saw a 10% increase in indie entrants. Additionally, five categories have been added for 2018: Indie Hair, Nutricosmetic Product, Niche Fragrance, Packaging Innovation and the first ever supplier award, Formula Innovation.

“For more than two decades, the CEW Beauty Awards continue to be a primary resource for consumers to help navigate the crowded beauty aisles. There are countless products that launch each year across all categories. The products that become finalists are voted on by the industry – those who know the best in beauty,” said CEW president Carlotta Jacobson. “Further, the breadth of innovation makes these awards even more important to consumers, who use them as another indicator as to what’s best in the marketplace.”

The awards will be held May 18, 2018 at the Beauty Awards Luncheon, to be held at the New York Hilton Midtown in New York City.

The finalists are:

Acne Treatment

  • Differin Gel
  • Ole Henriksen Counter Balance Oil Control Hydrator
  • REN Skincare Evercalm Ultra Comforting Rescue Mask
  • Honest Beauty Younger + Clearer Spot-on Remedy
  • Philosophy Purity Made Simple Pore Extractor Exfoliating Clay Mask
  • Yes to Tomatoes Detoxifying Charcoal Sleeping Mask


Anti-Aging, Mass

  • AHAVA Mineral Radiance Instant Detox Mud Mask
  • Neutrogena Rapid Wrinkle Repair Regenerating Cream
  • Olay Regenerist Whip
  • Dr. Dennis Gross Skincare C + Collagen Brighten & Firm Vitamin C Serum
  • No7 Lift & Luminate Triple Action Serum
  • Pixi Beauty Rose Caviar Essence 


Anti-Aging Prestige

  • Clarins Double Serum
  • Clinique Fresh Pressed Daily Booster with Pure Vitamin C 10%
  • Estée Lauder Perfectionist Pro Rapid Firm + Lift Treatment Acetyl Hexapeptide-8 Serum
  • Cle de Peau Beaute Le Serum
  • Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum
  • Laneige Water Sleeping Mask

Bath and Body, Mass

  • AHAVA Mineral Hand Cream
  • Aveeno Positively Radiant Body Lotion
  • Jergens Nourishing Honey Dry Skin Moisturizer
  • Aquaphor Ointment Body Spra
  • Dove Dermaseries Dry Skin Relief Expert Repairing Balm
  • Olay Fresh Outlast Purifying Birch & Lavender Body Wash


Bath and Body, Prestige

  • Frank Body Shimmer Scrub
  • Molton Brown Rosa Absolute Sumptuous Bathing Oil
  • Tom Ford Beauty Soleil Blanc All Over Body Spray
  • Jurlique Softening Rose Body Lotion
  • Ouai Haircare Rose Hair & Body Oil
  • Viktor & Rolf Flowerbomb Sugar Scrub


Cleanser and Scrub

  • Boscia Charcoal Jelly Ball Cleanser
  • Glamglow Galacticcleanse
  • Origins Clear Improvement Active Charcoal Exfoliating Cleansing Powder
  • Estée Lauder Revitalizing Supreme + Global Anti-aging Instant Refinishing Facial
  • Olay Luminous Micellar Water
  • Shiseido Cosmetics America Waso Soft + Cushy Polisher


Eye Product, Mass

  • Covergirl Peacock Flare Mascara
  • Maybelline New York The City Mini Palette in Rooftop Bronzes
  • Physicians Formula Killer Curves Mascara
  • L’Oréal Paris Voluminous Lash Paradise
  • NYX Professional Makeup I Love So Mochi Eyeshadow Palette in Electric Pastels
  • Revlon Colorstay Exactify Liquid Liner


Eye Product, Prestige

  • Buxom Cosmetics Big Tease Plumping Mascara
  • Estée Lauder Pure Color Envy Lash Multi-Effects Mascara
  • Shiseido Cosmetics America Inkstroke Eyeliner
  • Clinique Workout 24-hour Mascara
  • Laura Mercier Caviar Stick Eye Colour Matte
  • Urban Decay Naked Heat Eyeshadow Palette


Eye Treatment

  • Belif Cosmetics Moisturizing Eye Bomb
  • Fresh Crème Ancienne Supreme Eye Serum
  • Olay Eyes Deep Hydrating Gel
  • Estée Lauder Advanced Night Repair Concentrate Matrix Synchronized Recovery
  • IT Cosmetics Confidence in an Eye Cream
  • Shiseido Cosmetics America Future Solution LX Eye & Lip Contour Regenerating Cream


Face Product, Mass

  • Covergirl Vitalist Healthy Elixir Foundation
  • L’Oreal Paris Infallible Total Cover Foundation
  • Physicians Formula The Healthy Foundation SPF 20
  • Flower Beauty Flower Pots Powder Blush
  • Neutrogena Hydro Boost Hydrating Tint
  • Revlon Photoready Insta-filter Foundation


Face Product, Prestige

  • Bare Escentuals Bare Pro Performance Wear Liquid Foundation SPF 20
  • Clinique Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15
  • Nars Cosmetics Soft Matte Complete Concealer
  • Becca Cosmetics Sunlit Bronzer
  • Estée Lauder Double Wear Nude Water Fresh Makeup SPF 30
  • Shiseido Cosmetics America Skin Glow Luminizing Foundation Broad Spectrum SPF 20


Hair Coloring Product

  • Clairol Color Crave Hair Makeup
  • Joico Color Butter
  • Schwarzkopf Keratin Color Anti-Age Hair Color
  • Garnier Nutrisse Nudes Collection
  • L’Oreal Colorista Semi-Permanent Hair Color
  • Zotos Professional Agebeautiful Intense Lifts


Hair Shampoo/Hair Conditioner

  • Aveda Pramasana Purifying Scalp Cleanser
  • Drybar On The Rocks Clarifying Charcoal Shampoo
  • Joico Blonde Life Shampoo
  • Bumble and Bumble Pret-a-Powder Tres Invisible (Nourishing) Dry Shampoo
  • Herbal Essences Argan Oil of Morocco Shampoo
  • Oribe Gold Lust Pre-shampoo Intensive Treatment


Hair Style/Hair Care

  • Aveda Texture Tonic
  • Living Proof Perfect Hair Day In-shower Styler
  • Ouai Haircare Memory Mist
  • Drybar Double Standard Cleansing & Conditioning Foam
  • Oribe Swept Up Volume Powder Spray
  • Pantene Gold Series Hydrating Butter Crème


Hair Tools

  • Amika The Antidote Silk Wrap Styler
  • Drybar Wrap Party Curling & Styling Wand
  • R+Co Round Brushes
  • Aveda Pramsana Exfoliating Scalp Brush
  • InStyler Cerasilk Woven Ceramic Styling Iron
  • T3 Micro, Inc. Cura


Lip Product, Prestige

  • Becca Cosmetics Lush Lip Colour Balms
  • Buxom Cosmetics Plumpline Lip Liner
  • Estée Lauder Pure Color Envy Sheer Matte Sculpting Lipstick
  • Bobbi Brown Cosmetics Crushed Lip Color
  • Cle de Peau Beatue Lipstick
  • Nars Cosmetics Powermatte Lip Pigment


Lip Treatment

  • Bite Beauty Agave Sugar Lip Scrub
  • ChapStick Total Hydration Vitamin Enriched Lip Oil
  • Fresh Sugar Lip Caramel Hydrating Balm
  • Burts Bees All-Weather SPF 15 Lip Balm
  • Clinique Pep-start Pout Restoring Night Mask
  • Laneige Lip Sleeping Mask


Lip Product, Mass

  • Covergirl Pout Matte Liquid Lipstick
  • Neutrogena Hydro Boost Hydrating Lip Shine
  • Revlon Kiss Plumping Lip Crème
  • L’Oréal Paris Infallible Pro-matte Liquid Lipstick
  • Pixi Beauty Matte Last Liquid Lip
  • Ulta Beauty Lip Plumping Transforming Top Coat


Moisturizer, Prestige

  • Clinique Moisture Surge Hydrating Supercharge Concentrate
  • Glamglow Volcasmic Matte Glow Moisturizer
  • Origins Original Skin Matte Moisturizer with Willowherb
  • Estée Lauder DayWear Matte Oil-control Anti-oxidant Moisture Gel Crème
  • IT Cosmetics Secret Sauce
  • Shiseido Cosmetics America Future Solution LX Total Regenerating Cream


Moisturizer, Mass

  • Aveeno Positively Radiant Overnight Hydrating Facial
  • Burts Bees Skin Nourishment Hydrating Gel Cream
  • Soap & Glory Speed Plump Overnight Moisture Mousse
  • Avon Nutraeffects Active Seed Complex Hydration Daily Cream SPF 15
  • Cetaphil Rich Hydrating Night Cream
  • Ulta Beauty Waterfull Gel Cream Moisturizer
  • La Roche-Posay Toleriane Double Repair Moisturizer UV


Skincare Tools

  • Clarisonic Smart Profile Uplift
  • Neutrogena Light Therapy Acne Spot Treatment
  • Rodan + Fields Redefine Amp MD Micro-exfoliating Roller
  • Dr. Dennis Gross Skincare Spectralite Eyecare Pro
  • NuFace Nu Body
  • Tweezerman Bright Complexion Facial Dermaplaner


Makeup Tools

  • Beautyblender Beautyblender Swirl
  • Fenty Beauty by Rihanna Cheek-hugging Highlight Brush 120
  • Smashbox Cosmetics Photo Filter Gel Cushion Applicator
  • Clarisonic Sonic Foundation Brush
  • Shiseido Cosmetics America Inkstroke Eyeliner Brush
  • Tweezerman Expertweeze Light Slant Tweezer


Sun Product

  • Coola Organic Sunless Tan Dry Oil Mist
  • Neutrogena Sheer Zinc Face Dry-touch Sunscreen Broad Spectrum SPF 50
  • St. Tropez Self Tan Express Bronzing Face Sheet Mask
  • Jergens Natural Glow Wet Skin Moisturizer
  • Shiseido Cosmetics America Ultimate Sun Protection Lotion SPF 50+ with Wetforce Technology
  • Supergoop! Super Power Sunscreen Mousse SPF 50


Innovation Finalists

  • BASF Corp Dermagenist PW—Waking Up Sleeping Beauty
  • Clariant Eosidin
  • Green Mountain Biotech Kamedis Dermatology Calm Eczema Therapy Cream
  • Biomod Skinsmart Dry Mask—City Protect
  • Geltor Inc. N-collage
  • Stepan Naturally-derived Gentle Exfoliating Facial Wash with Charcoal


Nutricosmetic Product (new category)

  • Goop by Juice Beauty Goopglow
  • Ouai Haircare Thinning Hair Supplements
  • Sakara Life Beauty Chocolates
  • HUM Nutrition Inc. Hair Sweet Hair
  • Perricone MD Skin Booster
  • Skinade Better Skin from Within


Nail Product

  • CND Vinylux Weekly Polish
  • JinSoon Milieu
  • Sally Hansen Insta-dri 3.0
  • Essie Treat Love & Color in Sheers to You
  • Revlon Nail Enamel Holochrome Collection
  • Zoya Nail Polish in McKenna


Men’s Grooming

  • American Crew Fiber Cream
  • Dove Men + Care Elements Body and Face Wash
  • Old Spice Steel Courage Hydro Wash Body Wash
  • Clinique for Men Maximum Hydrator Activated Water-gel Concentrate
  • Lab Series Skincare for Men Max LS Maxellence The Singular Cream
  • Tom Ford Beauty Shave Cream


Women’s Scent, Prestige

  • Aerin Tuberose Le Jour Eau de Parfum
  • Glossier Inc. You
  • Narcisco Rodriguez Parfums For Her Fleur Musc
  • Dolce & Gabbana Light Blue Eau Intense Pour Femme
  • Gucci Bloom
  • Tom Ford Beauty Sole di Positano Eau de Parfum 


Men’s Scent

  • Acqua di Parma Colonia Pura Eau de Cologne
  • Dolce & Gabbana Light Blue Eau Intense Pour Homme
  • Prada L’Homme Intense
  • Axe You Body Spray
  • Hugo Boss Boss Bottled Tonic
  • YSL Beauty Y Eau de Toilette


Niche Fragrance

  • Clarins Fragrance Group Mugler Les Exceptions Wonder Bouquet
  • Giorgio Armani Beauty Armani/Prive New York
  • Nest Fragrances Black Tulip Eau de Parfum
  • Derek Lam 10 Crosby Parfum Stick
  • Goop by Juice Beauty Edition 02Shiso
  • Pinrose Sun Saint Eau de Parfum


Women’s Scent, Mass

  • Avon Prima Noir
  • Katy Perry Indi
  • Paris Hilton Fragrances Rose Rush
  • Demeter Fragrance Library Kitten Fur
  • Pacifica Beauty Aromapower Hardcore Happy
  • Shawn Mendes Signature


Packaging Finalists

  • Albea Americas, Inc. Rouge Louboutin OEil Vinyle Luminous Ink Liner
  • Fenty Beauty by Rihanna Match Stix Trio
  • Michael Kors Sexy Ruby
  • Derek Lam 10 Crosby Parfum Stick
  • Lilah B. Glisten + Glow Skin Illuminator
  • Victoria’s Secret Beauty Love


Indie Brand Beauty Award

  • ColourPop Cosmetics
  • Drunk Elephant
  • Ouai Haircare
  • Commodity
  • Farmacy Beauty
  • Pat McGrath Labs


Indie Hair

  • Briogeo Hair Care Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo
  • Cuvee Beauty Volumizing Mist
  • Seven Haircare Kente Bond Conditioner
  • CBD For Life Pure CBD Shampoo
  • dpHUE Apple Cider Vinegar Scalp Scrub with Pink Himalayan Sea Salt
  • The Mane Choice Heavenly Halo Herbal Hair Tonic & Soy Milk Deep Hydration Pre-poo


Indie Skincare Beauty Award

  • Babo Botanicals Sensitive Skincare for Adults All Natural Healing Ointment
  • First Aid Beauty Hello FAB Coconut Skin Smoothie Priming Moisturizer
  • Milk Makeup Matcha Toner
  • Drunk Elephant T.L.C. Sukari Babyfacial
  • Glow Recipe Watermelon Glow Sleeping Mask
  • Skyn Iceland Arctic Hydration Rubberizing Mask


Indie Makeup Beauty Award

  • 100% Pure Green Tea Fiber Brow Builder
  • Jouer Cosmetics Ultra Foil Shimmer Shadows Palette
  • The BrowGal The Weekender
  • Ilia Satin Cream Lip Crayon
  • LashFood Browfood Aqua Brow Powder + Pencil Duo
  • Trèstique Matte Blur Stick


Sustainability Finalists

  • Alaffia
  • Biossance
  • Plantoxidants
  • Avalon Organics
  • NaturaBrasil
  • The Devine Company


QVC 2018 Beauty Quest Finalists

  • ABLE Cosmetics
  • Caolion
  • Rouge Bunny Rouge
  • Alba 1913
  • Chuda 


Best Beauty App

  • BareMinerals Made-2-fit Fresh Faced Foundation Customized by Matchco
  • Olay Olay Skin Advisor
  • Sephora Sephora Visual Artist
  • NYX Professional Makeup NYX Professional
  • Perfect Corp. You Cam Makeup
  • SkinGenie SkinGenie


Most Buzzed About Beauty Collaboration

  • Becca Cosmetics Becca x Chrissy Teigen Glow Face Palette
  • Maybelline New York Gigi Hadid x Maybelline The Jetsetter Palette
  • Too Faced x Kandee Johnson Banana Pudding Powder
  • Glamglow Sonic Blue Gravitymud Firming Treatment
  • Sally Hansen Sally Hansen + Crayola Insta-dri Collection
  • Tweezerman Tweezerman x Huda Beauty Special Edition Collection


Iconic Consumers’ Choice Beauty Award, Mass

  • Biore Deep Cleansing Pore Strips
  • Dove White Beauty Bar
  • Olay Daily Facials Daily Clean 4-in-1 Water Activated Cleansing Cloths
  • Cetaphil Gentle Skin Cleanser
  • Neutrogena Body Oil
  • OPI Products, Inc. Nail Lacquer


Iconic Consumers’ Choice Beauty Award, Prestige

  • Bare Escentuals Original Foundation Broad Spectrum SPF 15
  • Clinique Almost Lipstick Black Honey
  • Laura Mercier Translucent Loose Setting Powder
  • Beautyblender The Original Beautyblender
  • Estée Lauder Double Wear Stay-in-place Makeup
  • Tom Ford Beauty Black Orchid Eau de Parfum