The CEW(UK) Beauty Awards announced that, based on its credibility with consumers and its performance to date, the program is making changes to its Demonstration Night format.
The Demonstration Night in February 2014 will become a platform for market research and competitive intelligence. With over 300 of the most innovative products in one room—new and classic, prestige and mass—CEW(UK) members will be able to walk the aisles to get a feel for trends in each of the categories, and also see what their competitors view as their most innovative and important introductions. As the members leave they will be given a pre-packed super bag containing a carefully chosen selection of products demonstrated that evening to take away, test and then vote on.
By not having to walk the aisle to collect products, attendees will be able to spend time talking and learning about the products at each brand's counter. Additionally, with more space at event venue Olympia, beauty brands will be able to present as many products as that would like and have their best people demonstrate and talk about them.
The CEW(UK) 2014 Beauty Awards will be open for online registration for product entries beginning on September 23, 2013. For full details on the product categories and how to enter products into the CEW(UK) Beauty Awards, visit www.cewuk.co.uk.