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[Cosmoprof North America] Beauty Goes Green

Contact Author Daniela Ciocan, Marketing Director Americas, Cosmoprof
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The Discover Green area of CPNA features more than 40 companies from around the world.

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Cosmoprof North America (CPNA), taking place at the Mandalay Bay Convention Center in Las Vegas, Nevada, July 9–11, 2017, prides itself on being the only trade show of its kind to feature more than 1,100 exhibiting companies covering all facets of the industry under one roof.

While that number may seem daunting, small up-and-coming brands have a strong voice and stand out in the carefully crafted special areas throughout the show. Whether introducing new special areas or offering leading educational sessions, the event is full of trend directional initiatives.

Going Green

While some retailers and brands are innovating with technology, others are taking the lead by going back to their roots—literally. Green beauty products, focused on delivering clean, natural solutions, is quickly becoming one of the hottest product categories, and the cosmetics industry is delivering!

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There are a multitude of stores and brands vying to provide solutions to a more discerning, health-conscious and fickle clientele—people who are asking tough questions, expect transparent answers and know they have lots of choices.

“What Women Want from Naturals,” a conference track moderated by Mary Bemis of Insider’s Guide to Spas, will provide insights and data on the market opportunities, as well as legal implications. The track will include expertise from green retailer The Detox Market to the founder of a vegan luxury cosmetics company Intelligent Nutrient.

These trends can be viewed in action in the Discover Green area of CPNA, which features more than 40 companies from around the world. These carefully selected brands had to adhere to a checklist of both innovation and compliance on ingredients. To see the full 2017 lineup, click here.

CPNA is also launching a new special area, Discover Green Leaf, which will bring qualified spa and specialty retail buyers face-to-face with pre-selected companies. Participating specialty retail and distribution companies include The Detox Market, Pharmaca, Sprouts, Universal Companies and VIP.com, which will take part alongside multiple chain spas such as Auberge, American Leisure, Destination Hotels, Milk & Honey Spa, and Sego Lily Spa.

For the lineup of Discover Green Leaf exhibitors, click here.

“Our market is growing up so fast, and our consumers are becoming so sophisticated that it’s really important to be able to gather the cutting-edge companies in the very best venue," said Mary Bemis, curator of Discover Green and Discover Green Leaf.

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