![“At CPNA, Verescence [formerly SGD] will display a wide range of stock bottles and personalization techniques (colors, shapes and decoration) that can transform La Collection bottles and jars into customized creations,” said Sheherazade Chamlou of Verescence.](https://img.gcimagazine.com/files/base/allured/all/image/2017/05/gci.425-verescence1.png?auto=format%2Ccompress&q=70&w=700)
Cosmoprof North America (CPNA), taking place at the Mandalay Bay Convention Center in Las Vegas, Nevada, July 9–11, 2017, prides itself on being the only trade show of its kind to feature more than 1,100 exhibiting companies covering all facets of the industry under one roof.
While that number may seem daunting, small up-and-coming brands have a strong voice and stand out in the carefully crafted special areas throughout the show. Whether introducing new special areas or offering leading educational sessions, the event is full of trend directional initiatives.
Packing it All Up
Whether focused on green beauty or online appeal, one thing all brands have in common is a fundamental need to identify the right formulation and package to stand out on store shelves or online. To that end, CPNA has introduced a new special area, Discover Pack, as well as several education session to help take business owners from concept to creation.
Discover Pack will feature pre-selected brands such as Albea, Chromavis Group, East Hill Industries, Naturich Labs Inc., Pennelli Faro, So PACK and Verescence. Participating brands will enjoy exposure in the high-end, dedicated space and benefit from one-on-one meetings with key U.S. and international buyers who are seeking innovative packaging and formulation solutions.
“At CPNA, Verescence [formerly SGD] will display a wide range of stock bottles and personalization techniques (colors, shapes and decoration) that can transform La Collection bottles and jars into customized creations,” said Sheherazade Chamlou of Verescence. “Participating for the first time in the highly coveted Cosmoprof Las Vegas exhibition, we look forward to reconnecting with major distributors and brands on the West Coast.”
Attendees can also hear from high-profile companies and media outlets, which will address topics to assist product developers in creating compelling products. From consumer trends like whimsical design and product packaging innovation to connected packaging and omni-channel successes, CPNA has created 10 packaging focused sessions.
To see the full conference lineup, click here.
From online to on-shelf, CPNA provides all beauty pros a chance to discover and be discovered. Welcoming more than 33,000 attendees, the 2017 event promises to not disappoint and will allow visitors to see these trends and more come to life.
