In 2013, Cosmoprof Worldwide Bologna will celebrate its 46th anniversary, cementing its role as a leading worldwide beauty event and a meeting place for international operators in the beauty industry. The event’s strength lies in its ability to bring together members from the whole beauty universe for one occasion, hosting attendees and companies from all over the world.
The exhibitors hail from more than 70 countries, and the event will offer five new Country Pavilions (Mexico, California, Brazil, the Netherlands and Romania), raising the number of collectives from producer countries to 20 and providing a distinct example of international success involving the global beauty sector beginning in the heart of Italy.
One of the biggest Italian events and one of the most international beauty events, Cosmoprof Worldwide Bologna, organized by SoCeGos, a BolognaFiere Group company, fits perfectly into the international calendar thanks to the new dates for the 2013 exhibition: March 8-11, 2013.
All areas of the beauty industry are represented in the six areas of the exhibition: perfumery and cosmetics, spa and beauty, natural products, hair, nails and packaging. This last sector has its own show within the show, Cosmopack, an entire exhibition area completely dedicated to beauty packaging and machinery, contract and private label production. Cosmopack 2013 will open its doors on March 7, one day before Cosmoprof Worldwide Bologna, and will close on March 10. This decision was made with the aim of allowing packaging companies to enjoy increased visibility and to benefit from the presence of beauty professionals attending the event.
The 2013 edition has established itself as a complete, innovative business platform for the industry and is aimed at all beauty distribution channels. It is an occasion for companies to increase the profile of their brand, support the launch of new products and unveil new innovations and trends, thanks in part to the investment allocated by the event’s organizers to ensure the attendance of qualified buyers and distributors from the perfumery and cosmetics sector at the event. Exhibitors are guaranteed B2B meetings as a result of the organizers inviting an international delegation of buyers and distributors to attend the event from geographical areas identified as new market opportunities, including the BRICs, the U.S., the Middle East and Europe.
Another important innovation concerns the exhibition layout, which was devised to reflect the new market trends and create an improved visitor experience by exploiting the venue’s two main entrances, Costituzione and Michelino. The packaging, beauty and spa, nail and hair sectors will benefit from the new layout, which will guarantee companies from the relevant areas a dedicated visit, as well as offering visitors a more fluid, organic and focused experience.
In recent years there have been more sector-specific events organised during the exhibition, which have become increasingly well attended. For 2013, Cosmoprof Worldwide Bologna will once again be dedicating space and attention to high-profile events such as On Hair, the fashion catwalk where international artistic teams unveil trends in hair fashion; Esthetiring, an area dedicated to massage techniques from all over the world; Hair Ring, a selection of some of the top talent chosen by the Camera Italiana dell’Acconciatura (Italian Chamber of Hairdressing) exhibiting in their own dedicated space; Extraordinary Gallery, a multisensory exhibition space dedicated to niche products, including exclusive beauty offerings, cutting-edge raw materials, fashion and design displays, and more; and Country Pavilions, with significant participation from national collectives again this year, with two prominent new entries: India and Colombia.
The major innovations for the 2013 edition include:
- The New Talent: A contest devised to develop young talent by supporting creativity from Italy and overseas will have a new appearance: the “Total Look” of ideas for hair, makeup, nail style and clothing. This will be a showcase for global trends, offering visitors a 360° perspective on fashion.
- Spot-On Beauty: An initiative dedicated to companies that have not attended the exhibition before, giving them the opportunity to present products to qualified international buyers. The area where the products are exhibited will be focused, intimate and elegant, and it will be located within the relevant sector/pavilion of either hair, beauty or perfumery.
- Beauty Avenue: A walkway running from the Piazza Costituzione entrance to the beauty pavilions. This pathway will bring visitors to the pavilions in an atmosphere pervaded with great emotional intensity.
- And The Premium Perfumery: A new area for high-end established brands and new products from around the world.
There also will be plenty of eagerly awaited evening events designed to build a bridge between the venue and the city: the Perfume Academy, for example, will be housed in a prestigious city centre location. Another stylish initiative will also be unveiled soon, which will captivate Bologna and its citizens with its fashionable and glamorous allure.