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FIT Honors Graduates; Annette Green Talks Fragrance
By: Nicole Urbanowicz
Posted: February 24, 2014
The 25th anniversary celebration for the Fashion Institute of Technology (FIT) Cosmetics and Fragrance Marketing baccalaureate program honored notable graduates of the program, as well as Annette Green (right), president emeritus of The Fragrance Foundation and Peg Smith, the program’s first coordinator.
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Green also said today’s fragrance industry needs to shift its selling approach to consumers. “They don’t sell it in the right way in my opinion,” she said. “They should be selling it for its psychological benefits and not as a luxury. We did a whole ad campaign in the 1980s that said ‘Stop and Smell the Memories’ and it was just perfect … [Fragrance] really has to do with your well-being. Fragrance can relax you and stimulate you and make you feel more successful.”
Barneys New York, Coty Prestige, The Estée Lauder Companies, the FIT Alumni Association, Firmenich, Gurwitch Products (Laura Mercier, RéVive, and nyakio), L’Oréal Paris and Mane sponsored the reception and awards ceremony.
Additional information about the program is available here.