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IBR to Launch IBR-UrBio Tect at in-cosmetics Global 2018

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IBR will launch IBR-UrBio Tect, a product designed to protect from and deactivate urban pollution, at in-cosmetics Global 2018.

IBR-URBio Tect offers protection from urban and environmental pollution, as well as blue light. Its chelation capability allows for deactivation and the neutralization of pollutants, while prebiotic benefits strengthen the skin’s defensive abilities and offer support, protection and repair against pollutants.  

In a clinical study, the product was shown to repair and reverse the effects of pollution, including cigarette smoke on smokers; chelate and neutralize pollutants including heavy metals; detoxify pollutants in aquaculture; and mitigate blue (HEV) light-induced damage.

IBR will be located at stand Q80 during in-cosmetics Global 2018, which will be held April 17-19 in Amsterdam.