ICMAD Webinar Offers "Cosmetics 101 for Marketers"

Independent Cosmetic Manufacturers and Distributors (ICMAD) announced an upcoming webinar, “Cosmetics 101 for Marketers,” set for Wednesday, May 28, 2014, at 2 pm (EDT).

This 60-minute webinar is for brand owners, marketers, sales departments and anyone in the beauty industry who would like more information about how to build a business, including the technical and regulatory information you need.

The webinar covers:

• working with contract manufacturers, including what to ask and what to expect;
• risk management, as in protecting your product, brand and company; and
• retailer outreach strategies, including how to meet retailers and deliver a 'wow' presentation.

Speakers include: Craig Weiss, president of Consumer Product Testing Company and chair of the ICMAD Technical/Regulatory Committee; Howard Baker, president of Product Integrity Laboratory; Kenneth Hegel, vice president of Cosmetic Insurance Services; and Tracy Holland, managing partner of HatchBeauty.