Luxe Pack New York, one of the beauty industry's premier shows for creative and luxury packaging, announced the launch of Luxe Promo New York in May 2014. Luxe Promo will be held simultaneously with Luxe Pack New York, as a dedicated show-within-a-show for creative promotional items for beauty and beverage brands.
“Leading executives from top brands asked us to help them find creative high-end premiums and promotional items for their loyalty, gift and holiday initiatives. We really saw a need in the market that wasn’t being met,” explained Nathalie Grosdidier.
The new pavilion will capitalize on the organization’s popular and successful recipe of showcasing the best creative suppliers and reaching real decision-makers with a targeted, manageable and curated-style event.
“Brands today are doing everything they can to heighten both customer experience and satisfaction. This is a growing area, and we are happy to support the beauty and beverage industries in a new way,” added Grosdidier.
Offerings of customized and standard POS merchandise, gifts with purchase, promotional gifts and other high-end premiums will include items such as: (for beauty) makeup bags, manicure sets, hair ornaments, samples, candles, soaps, massage gloves, towels, bathrobes, relaxation CDs, notebooks, jewelry and more; and (for beverage) glasses, recipe books, mixers, coasters, tasting utensils, ice buckets, corkscrews and more.
Luxe Pack New York and Luxe Promo New York, which will be held May 14 and 15, 2014, at Pier 92 in Manhattan, will give brands an opportunity to source both packaging and merchandise solutions under one roof with this new area.