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New Cosmoprof Bologna Ads Focus on Multicultural Beauty World

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The new Cosmoprof Worldwide Bologna campaign highlights a multicultural beauty message.

Photographer Oliviero Toscani has created the look of the advertising campaign for Cosmoprof Worldwide Bologna 2017, which will take place March 16-17. Next year's event marks the 50th anniversary of the show.

"The advertising campaign of Cosmoprof 50 focuses on women’s faces with a touch of color appearing here and there, similar to a touch of make up on lips, eyes and hair," according to the organization. "Faces of different races, representing a new idea of beauty with no ethnical [sic] border, a synonym of the multicultural world of Cosmoprof."

The 2016 Cosmoprof Worldwide Bologna featured more than 200,000 visitors and 2,510 exhibitors.

 

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