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Reed Sinopharm Exhibitions announced that pre-registration for the seventh edition of Personal Care and Homecare Ingredients (PCHi) is now open. PCHi 2014 will be held in Shanghai at the New International Expo Center (SNIEC) from February 19–21. In addition to new features and marketing platforms, event organizers expect more than 380 ingredient suppliers, from more than 24 countries, and 8,000 visitors.
A mainstay feature of PCHi, the NTS presentations will feature approximately 10 exhibiting companies that will share the technical aspects of their latest innovations. These sessions are held within the exhibition hall and are free for all visitors to attend.
Additionally, PCHi will launch a new feature area, Showcase, where visitors can browse a collection of new products from participating exhibitors. Live demonstrations will also be held, and visitors can have their queries answered on the spot.
Visitors can also connect to exhibiting companies through NOVA, an online PCHi Exhibitor Directory Platform. On NOVA, exhibitors will share relevant and up-to-date information about their latest innovations for PCHi 2014 prior to the event. Product images and videos will serve to provide visitors with a virtual glimpse of what PCHi 2014 has in store. Visitors can then submit enquiries to exhibiting companies at any time within the NOVA platform, and conveniently schedule meetings with suppliers ahead of the show.
Further, the China Personal Care & Cosmetics Innovation Awards (CPCIA) will once again serve to honor innovative companies, and enable visitors to network with top industry suppliers.