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Record Attendance for CEW's 2013 Beauty Product Demo
By: Nancy Jeffries
Posted: March 15, 2013
Main floor of the 2013 CEW Beauty Product Demo.
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The technology trend included such tools as the Light Stim for Wrinkles, by LightStim International, Inc., an LED medical device for enhancing collagen and elastin production, and reducing fine lines and wrinkles. Light Stim for Wrinkles with Multi-Wave technology received FDA clearance to treat wrinkles for the face. Also showcased, among others, was NuFace’s Trinity Skin Boosting System with Microcurrent and Red LED, a handheld device with interchangeable attachments for microcurrent lifts and toning of facial muscles. Handheld devices have proven increasingly popular for the growing at-home market.
Sponsors of the 2013 event included Allure, Givaudan, CVS/pharmacy, Crest and Oral-B 3D White, QVC, Poise, Conair, Venus, Beauty Inc, Arcade Marketing, Birchbox, RPG, MaCher, Albéa, Rpr Marketing Communications, The Beauty Company, KraftWorks, Consultancy Media, Barefoot Wine & Bubbly, Suite K, Proof 7, The Natural Step, WWD, Tonnie’s Minis, NPD Group and Ernst & Young.