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Cosmoprof North America (CPNA) announced it will continue its TV Shopping ‘Open-See’ program for 2014, after its successful launch in 2013. The beauty industry, constantly in the forefront of innovation, trends and consumer demand, presents a unique challenge for brands. By partnering with a successful retailer, especially one who reaches a wide range of consumers through television, brands are able to stand out and increase their exposure. Home shopping channels such as QVC, HSN and ShopHQ connect with millions of consumers who watch and shop from the privacy of their homes, making shopping easy and convenient.
For 2014, the key merchants will represent all three of the largest U.S. TV shopping destinations—QVC, HSN and ShopHQ (formerly ShopNBC)—who will host a live Open-See to meet with 2014 Cosmoprof North America exhibiting companies, looking for the next hot beauty products. The live presentations will take place from 1 p.m. to 5 p.m. on Monday, July 14, 2014, in a private meeting room inside Mandalay Bay Convention Center with video cameras rolling. Beauty executives from these shopping networks will be looking for innovative and authentic product concepts, with the ability to connect with their viewers.
Cosmoprof North America will take place July 13–15, 2014 at the Mandalay Bay Convention Center in Las Vegas.