YouCam's Makeup App will allow Cosmoprof North America attendees with an opportunity to virtually try on exhibitor products from the Discover Beauty pavilion. YouCam has already established several virtual beauty partnerships, including one with Kardashian Beauty's Fierce collection.
Attendees will have the ability to virtually apply Dermelect lipstick, Full Brow Brow Powder, ittsē Blush and Velvet 59 Matte Liquid Lipstick through August 24. The YouCam Makeup platform allows featured brands to link their product offerings to an ecommerce site.
The YouCam Makeup app is available for free download on the App Store and Google Play.
“Perfect Corp. is honored to announce this exclusive partnership with CPNA, bringing the most cutting-edge augmented reality makeup technology to one of the largest beauty tradeshows in the world,” said Alice H. Chang, CEO of Perfect Corp. “By integrating makeup products from exhibitors into YouCam Makeup for virtual try on, we are able to expose show attendees to a fresh new sampling approach, instantly creating a connection between consumers and brands.”
"Each year we look to partner with unique and innovative companies that can offer an unexpected element to the show to enrich the attendees’ experience," says Daniela Ciocan, Marketing Director, Cosmoprof North America. "The collaboration with Perfect Corp. and their YouCam Makeup app does just that."