The call for nominations for the second annual Innocos Digital award, honoring innovation in eCommerce and digital marketing in the beauty industry, received an overwhelming response. More than 300 award entries across 10 categories were received from brands. The judging panel, comprised of international marketing and beauty experts, shortlisted the top five brands in each category.
The 2015 #beauty20Awards shortlist is:
Best Twitter
- Benefit UK
- It Cosmetics
- MAC Cosmetics
- OPI Products
- Simple Skin
Best Facebook
- Bee Nature Cosmetic
- Burt’s Bees UK
- Butter London
- OPI Products
- La Mer
Best Pinterest
- Bobbi Brown
- Fresh
- L’Oréal
- OPI Products
- Rituals
Best Instagram
- Benefit Cosmetics
- Caudalie
- Ellis Faas
- Illamasqua
- Make Up For Ever
Best App
- Clarins
- L’Oréal Makeup Genius
- Mary Kay
- OPI
- Sephora To-Go
Best Online Video
- Dove Legacy
- Dove Men + Care
- Kérastse Discipline
- L’Oréal #beautyforall
- Nivea Body: The Sexy-in-shower-experiment
Best e-Commerce Website
- Clarins
- Clinique
- Estée Lauder
- Mary Kay
- The Body Shop
Best Beauty Startup
- Deciem
- eSalon
- Glossy Box
- Preen.me
- Skin Design London
Best Beauty Blog
- Beauty Junkie London
- Essie Button
- London Beauty Queen
- Talk Becky Talk
- Vivianna Does makeup
Best Beauty Brand Online
- Benefit Cosmetics
- Burberry
- Ellie Saab
- Make-up-for-Ever
- Sephora
The winner of each awards category will be announced at the #beauty20 Awards reception in London on April 29, 2015. Also at the event, senior executives from A.T.Kearney, Philips and other top brands will share their strategies on maximizing digital and online marketing initiatives. Top beauty bloggers will discuss the future of consumer experience and social media in beauty.
