|
|
|
|
|
|
Sustainability: Consumer Perception Presentation
[May 8, 2008]
|
|
|
As part of its I-seminar series, the In-Store Marketing Institute will present Sustainability through the Eyes of a Shopper, featuring Andy Murray, Adam Werbach and Curtis Munk, on May 29. The panel explores the growing importance of sustainability to consumers, including the decision-making process when faced with decisions about where to shop and what to buy.
Further, the presentation will explore the information gap between how shoppers prioritize information and how effectively these messages are being delivered in-store and how manufacturers can help shoppers find sustainable products and educate them about sustainable offerings. Opportunities for retailers to leverage the growing consumer desire for sustainable products will also be identified.
For additional details and to register, click here.
|
|
|
|
« Back to Main News Page
|
|
|
|
|
|
