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CoverGirl Partners for Novel Pre-Launch

[June 26, 2008]

CoverGirl has teamed up with P.F. Chang's China Bistro to offer female diners at select locations an opportunity to try the new WetSlicks AmazeMint lip gloss after dinner. On June 27, the first 500 women to dine at seven P.F. Chang's restaurants across the country will get a free lip color before it hits stores nationwide in July.

The collection of lip glosses contains Crest Peppermint Oil, and is formulated for high shine and an instant cooling sensation. The products' blue undertones are designed to help make teeth look whiter.

Additional details are here.

« Back to Main Market News Page

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Exclusive: Euromonitor Explores Brazilian C&T [July 21, 2008]
 
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