GCI Magazine

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Oct 21, 2016 | 05:11 PM CDT

Prove It

By Denise Herich, TBC

In-home usage studies put your beauty care brand to the test and yield compelling consumer claims.

Oct 21, 2016 | 04:48 PM CDT

Think Like a Designer

By: Sheri L. Koetting, MSLK

Applying design thinking can ensure that brands remain cohesive, from packaging line organization to retail.

Oct 21, 2016 | 04:36 PM CDT

Beauty Trend Takeaways From the London Runways


Contrary to the vivid contouring, heavily structured brows and a meticulous use eyeliner that has ruled in recent years, the SS17 runways beauty trends opted for a more natural and softer uses of makeup.

Oct 21, 2016 | 04:36 PM CDT

Can Hair Care Grow?

By: Hannah Symons, Associate Beauty and Personal C…

Despite tepid growth projections for the category overall, opportunities exist for brands to innovate and achieve growth.

Oct 21, 2016 | 04:24 PM CDT

Credo is Coming to Brooklyn, Launching Discovery Kits

More retail locations are in the clean beauty leader's future.

Oct 21, 2016 | 03:47 PM CDT

Social Selling in the Cloud

One Asian brand is delivering secure payment and online customer service to assist entrepreneurs in the region.

Oct 21, 2016 | 03:22 PM CDT

Detailed Ingredient Descriptions Count in Skin Care

"All titles of products featured on the top two rows of results for serum searches on Amazon feature the product’s native ingredients."

Oct 21, 2016 | 02:40 PM CDT

How to Win at the Cosmetic Dupe Game

When you're the thing next to the next big thing.

Oct 21, 2016 | 10:57 AM CDT

Elé Corporation and Callahan Chemical Company Announce New Partnership


“The Solvay Novecare distributor consolidation earlier this year left a gap in the marketplace, one that we believe the Elé-Callahan partnership will fill extremely well.”

Oct 21, 2016 | 09:28 AM CDT

Multicultural Beauty Drives Estée Lauder-Becca Cosmetics Deal

“Its unique focus on complexion products that flatter a wide range of skin tones, combined with its sophisticated yet accessible consumer and digital engagement across channels has inspired a devoted fan base."