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A new agreement between Aqua Bio Technology ASA and ScandiDerma will broaden the reach of the Čuvget brand.
From enticing investors to calming retailer concerns, business plans are a critical element in the launch and longevity of any beauty brand.
The collection is made up of 20 different lipstick shades with names such as Protector, Activist, Innovator and Visionary, which are meant to help recognize the good in those who wear the shades.
Papzian comes to Shiseido Americas with 15 years of experience with L’Oréal where she worked with luxury beauty brands including Giorgio Armani, Yves Saint Laurent, Viktor & Rolf and Shu Uemura.
“We’ve heard from people consistently that they’re living more holistic lifestyles and increasingly connecting what they put in and on their bodies.”
Products displaying EWG’s mark range from foundations, blushes, eye shadows, eyeliners, lipsticks, lip glosses, lotions, moisturizers, shampoos and soaps, that are free of substances that the EWG has deemed “unacceptable."
Post-Elizabeth Arden acquisition, the company's portfolio is valued at $3 billion.
Luxasia previously established joint ventures with brands such as Elizabeth Arden.
Consumers can visit the platform at www.benefitbrowtranslator.com and upload a photo to be analyzed by facial recognition software. The result? A reveal of the photo subject's true "brow emotions."
The move is expected to boost efficiencies in the Shiseido Americas business.