Flower Knows, a cosmetics brand inspired by fantasy and fairytales, has announced its expansion into Ulta.
“Entering Ulta marks a significant milestone in Flower Knows’ international expansion and represents an important step in tailoring our brand to the needs and preferences of U.S. consumers,” says Gong Fang, partner and chief marketing officer of Flower Knows. “We are proud to bring a world of magic, romance and whimsy to Ulta Beauty guests, serving as a reminder to embrace and live out your fairytales to the fullest every day."
Global Expansion
Founded in 2016, Flower Knows made its U.S. retail debut in 2023 and has grown globally into a notable player in the global beauty market. The brand is also available in China, Japan, Southeast Asia, Canada, the United Kingdom, Germany, France, Poland, Australia, the Middle East and most recently South Korea.
Fairytale Packaging
Flower Knows' popularity has been fueled by its unique, artful packaging, viral social media campaigns and strategic retail partnerships. Its best-selling products include the Sweetie Bear and Strawberry Cupid Collections, and the brand has caught the attention of celebrities like Lana Del Rey, Sabrina Carpenter, Kathy Hilton, James Charles and Mikayla Noguiera, among others.
