YSE Beauty has announced the successful close of its $15 million Series A funding round led by investment partner Silas Capital, with participation from L Catterton and existing investors Willow Growth Partners and Halogen Ventures.
In 2025, YSE Beauty experienced 120% revenue growth and expects to deliver more than 80% growth in 2026. The brand is anticipating to more than double its Sephora business, while continuing its momentum in e-commerce, bringing the business to nearly $30 million in revenue next year.
The new capital infusion will be allocated strategically to fuel forthcoming expansion across all Sephora doors in the United States and continued exponential growth on direct e-commerce.
Award-Winning Brand
YSE Beauty, founded by Molly Sims, is a brand designed for women 35+ seeking effective solutions without complicated routines, inspired by Sim's battle with hyperpigmentation and a desire to help a generation of women who felt underserved and overlooked.
YSE Beauty launched in 2023, and the brand's lineup launched into retail in June 2025, partnering exclusively with Sephora. The brand has earned numerous accolades:
Business of Fashion Innovation Award
Allure Best of Beauty 2025 Award
Health Magazine 2024 Skin Awards for its bestselling Your Favorite Ex Exfoliating Pads
2025 Good Housekeeping Beauty Award for its Overachiever Brightening Eye Masks
2024 Marie Claire Skin & Hair Award
2024 Shape Skin Award for its Wide Awake Brightening Eye Cream
2024 Oprah Sun O-Wards for its Skin Glow SPF 30 Primer
InStyle's Best Beauty Buys in 2023 and 2025
