Anastasia Beverly Hills has announced a $225 million equity investment by Anastasia Soare, who remains the majority owner and CEO of the company, as part of its closed recapitalization transaction.
The transaction, with the unanimous support of its lenders and TPG, will significantly reduce the company's debt and strengthen its long-term financial positioning.
The announcement closely follows TPG's recent withdrawal of $600 million in the company.
Anastasia Soare, founder and CEO of Anastasia Beverly Hills, said, "With this transaction, we have greater financial flexibility to support ABH both today and through our next chapters of innovation and growth. We have been encouraged by the success of our recent launches, steadfast loyalty to our core products and the inspirational customer engagement and feedback we receive, which has contributed to our resilient performance even through an uncertain market environment."
"Now, we are in a stronger position to invest in and capitalize on our growth strategy—developing new products, deepening our engagement with customers, investing in our talented team and enhancing our distribution and marketing strategies. Our team is personally inspired by our relationships with our customers and partners, and we are excited to build on our role as a leading force in the beauty industry."
