British Columbia-based Taslie Skin Care has found an innovative way to begin an eco-friendly conversation with young children: by using frogs.
The brand will donate a portion of its sales to the Canadian Sea Turtle Network.
Taslie, known for its organic soaps and creams developed for infants and young children, features a Head-to-Toe body wash in a turtle-shaped dispenser.
"Since we began Taslie in 2008, we have been committed to environmental sustainability in our ingredients and packaging. We wanted to find a way to connect the very young people who use our products to that mission," said Taslie's founder and CEO Tami Main. "The story of the turtle bottle helping turtles in Canada is an easy way for kids to begin to understand the importance of thinking about the products they choose."
The brand will donate a portion of its sales to the Canadian Sea Turtle Network.
"We love the idea that each time a little set of hands pumps soap out of this dispenser that child understands that he or she is helping conserve endangered sea turtles," said Kathleen Martin, executive director of the Halifax-based Canadian Sea Turtle Network. "It's simple. But it is also profound. Human actions impact the environment."
