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Butter London Acquired by Astral Brands

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Astral Brands has announced the acquisition of butter London.

The acquisition is meant to strengthen Astral's position in performance-based prestige cosmetics by adding reach in the nail category. 

Robert K. Cohen Executive Chairman and CEO of Astral Brands, Inc., said, "butter London is the original 3-free nail brand inspiring women and men to be their best self by giving them the highest level of feel-good beauty. We are excited to work with the terrific team at butter London to continue their great success. The butter London brand fits perfectly with the Astral philosophy: The desire to make every day a little bit better and easier for women and men around the globe."

butter London brand president Sarina Godin, added, "The butter London brand is extremely excited about being part of the Astral family. With Astral's expertise across multiple areas of the beauty business and their success at building and growing brands, butter London will be able to continue to thrive."

butter London joins Pür Cosmetics, Cosmedix and Aloette in Astral's brand portfolio.